Career and Education Opportunities for Copy Writers in Riverside, California
There are many career and education opportunities for copy writers in the Riverside, California area. There are currently 17,800 jobs for copy writers in California and this is projected to grow by 19% to 21,100 jobs by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
The income of a copy writer is about $32 per hour or $67,540 annually on average in California. In the U.S. as a whole, their income is about $25 hourly or $53,070 annually on average. Earnings for copy writers are better than earnings in the general category of Writing and Editing in California and not quite as good as general Writing and Editing category earnings nationally. People working as copy writers can fill a number of jobs, such as: advertising writer, creative services manager, and blurb writer.
The Riverside area is home to twenty-three schools of higher education, including five within twenty-five miles of Riverside where you can get a degree as a copy writer. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Riverside include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Palo Verde College - Blythe, CA
Palo Verde College, One College Drive, Blythe, CA 92225. Palo Verde College is a small college located in Blythe, California. It is a public school with primarily 2-year programs and has 4,100 students. Palo Verde College has a two to four year program in Journalism.
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 6 students in 2008.
- English Composition, bachelor's degree which graduated 4 students in 2008.
California Baptist University - Riverside, CA
California Baptist University, 8432 Magnolia Ave, Riverside, CA 92504-3297. California Baptist University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,013 students and an admission rate of 74%. California Baptist University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
- Journalism, bachelor's degree which graduated 2 students in 2008.
College of the Desert - Palm Desert, CA
College of the Desert, 43-500 Monterey Ave, Palm Desert, CA 92260. College of the Desert is a medium sized college located in Palm Desert, California. It is a public school with primarily 2-year programs and has 9,632 students. College of the Desert has 2 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, associate's degree which graduated 3 students in 2008.
- Journalism, associate's degree which graduated 1 student in 2008.
Riverside Community College - Riverside, CA
Riverside Community College, 4800 Magnolia Ave, Riverside, CA 92506. Riverside Community College is a large college located in Riverside, California. It is a public school with primarily 2-year programs and has 34,058 students. Riverside Community College has a two to four year program in Communication, Journalism, and Related Programs, Other Specialties.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Riverside, California
Riverside is located in Riverside County, California. It has a population of over 295,357, which has grown by 15.8% over the last ten years. The cost of living index in Riverside, 123, is far greater than the national average. New single-family homes in Riverside cost $328,500 on average, which is well above the state average. In 2008, sixty-nine new homes were built in Riverside, down from three hundred forty-two the previous year.
The top three industries for women in Riverside are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 19.1% of Riverside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is lower than the state average.
The unemployment rate in Riverside is 15.2%, which is greater than California's average of 12.3%.
The percentage of Riverside residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. All Saints Episcopal Church, All Souls Universalist Church and Allen Chapel African Methodist Episcopal Church are all churches located in Riverside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Riverside is home to the Riverside Art Museum and the Riverside Municipal Auditorium and Soldiers Memorial Building as well as Evans Park and Fairmount Park. Shopping malls in the area include Adams Plaza Shopping Center, Jurupa Grand Center Shopping Center and Five Points Shopping Center. Visitors to Riverside can choose from Airport-Inn, Arlington Motor Inn and Best Western of Riverside for temporary stays in the area.