Career and Education Opportunities for Public Relations Specialists in Riverside, California
Riverside, California provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 26,000 working public relations specialists in California; this should grow by 19% to 30,800 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn about $28 hourly or $58,700 annually on average in California and about $24 hourly or $51,280 per year on average nationally. People working as public relations specialists can fill a number of jobs, such as: public relations consultant, publicity consultant, and concert promoter.
There are two schools within twenty-five miles of Riverside where you can study to be a public relations specialist, among twenty-three schools of higher education total in the Riverside area. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Riverside include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
California Baptist University - Riverside, CA
California Baptist University, 8432 Magnolia Ave, Riverside, CA 92504-3297. California Baptist University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,013 students and an admission rate of 74%. California Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Riverside, California
Riverside is located in Riverside County, California. It has a population of over 295,357, which has grown by 15.8% over the last ten years. The cost of living index in Riverside, 123, is far greater than the national average. New single-family homes in Riverside cost $328,500 on average, which is well above the state average. In 2008, sixty-nine new homes were built in Riverside, down from three hundred forty-two the previous year.
The top three industries for women in Riverside are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 19.1% of Riverside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is lower than the state average.
The unemployment rate in Riverside is 15.2%, which is greater than California's average of 12.3%.
The percentage of Riverside residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. All Saints Episcopal Church, All Souls Universalist Church and Allen Chapel African Methodist Episcopal Church are all churches located in Riverside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Riverside is home to the Riverside Art Museum and the Riverside Municipal Auditorium and Soldiers Memorial Building as well as Evans Park and Fairmount Park. Shopping malls in the area include Adams Plaza Shopping Center, Jurupa Grand Center Shopping Center and Five Points Shopping Center. Visitors to Riverside can choose from Airport-Inn, Arlington Motor Inn and Best Western of Riverside for temporary stays in the area.