Career and Education Opportunities for Art Directors in Riverside, California
There is a wide variety of career and education opportunities for art directors in the Riverside, California area. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow 14% to about 18,300 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
The income of an art director is about $43 per hour or $90,330 annually on average in California. In the U.S. as a whole, their income is about $37 per hour or $76,980 per year on average. Earnings for art directors are better than earnings in the general category of Art and Design in California and better than general Art and Design category earnings nationally. Art directors work in a variety of jobs, including: advertising production manager, production manager, and art coordinator.
The Riverside area is home to twenty-three schools of higher education, including three within twenty-five miles of Riverside where you can get a degree as an art director. Art directors usually hold an Associate's, or other 2-year degree, so you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Riverside include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Graphic Design which graduated two students in 2008.
Riverside Community College - Riverside, CA
Riverside Community College, 4800 Magnolia Ave, Riverside, CA 92506. Riverside Community College is a large college located in Riverside, California. It is a public school with primarily 2-year programs and has 34,058 students. Riverside Community College has a less than one year and a two to four year program in Graphic Design which graduated twenty-five and zero students respectively in 2008.
San Bernardino Valley College - San Bernardino, CA
San Bernardino Valley College, 701 South Mount Vernon Avenue, San Bernardino, CA 92410-2798. San Bernardino Valley College is a large college located in San Bernardino, California. It is a public school with primarily 2-year programs and has 13,317 students. San Bernardino Valley College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated three, two, and zero students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Riverside, California
Riverside is located in Riverside County, California. It has a population of over 295,357, which has grown by 15.8% over the last ten years. The cost of living index in Riverside, 123, is far greater than the national average. New single-family homes in Riverside cost $328,500 on average, which is well above the state average. In 2008, sixty-nine new homes were built in Riverside, down from three hundred forty-two the previous year.
The top three industries for women in Riverside are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 19.1% of Riverside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is lower than the state average.
The unemployment rate in Riverside is 15.2%, which is greater than California's average of 12.3%.
The percentage of Riverside residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. All Saints Episcopal Church, All Souls Universalist Church and Allen Chapel African Methodist Episcopal Church are all churches located in Riverside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Riverside is home to the Riverside Art Museum and the Riverside Municipal Auditorium and Soldiers Memorial Building as well as Evans Park and Fairmount Park. Shopping malls in the area include Adams Plaza Shopping Center, Jurupa Grand Center Shopping Center and Five Points Shopping Center. Visitors to Riverside can choose from Airport-Inn, Arlington Motor Inn and Best Western of Riverside for temporary stays in the area.