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Career and Education Opportunities for Market Research Analysts in Rancho Cucamonga, California

Rancho Cucamonga, California provides a wide variety of opportunities, both career and educational, for market research analysts. There are currently 30,200 working market research analysts in California; this should grow 21% to about 36,500 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $31 per hour or $66,400 per year on average in California. In the U.S. as a whole, their income is about $29 per hour or $61,070 yearly on average. Market research analysts earn less than people working in the category of Social Sciences generally in California and less than people in the Social Sciences category nationally. Jobs in this field include: marketing specialist, market research manager, and trade specialist.

The Rancho Cucamonga area is home to twenty-seven schools of higher education, including two within twenty-five miles of Rancho Cucamonga where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Rancho Cucamonga include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Copper Mountain Community College - Joshua Tree, CA

Copper Mountain Community College, 6162 Rotary Way, Joshua Tree, CA 92252. Copper Mountain Community College is a small college located in Joshua Tree, California. It is a public school with primarily 2-year programs and has 2,178 students. Copper Mountain Community College has an associate's degree program in Economics which graduated one student in 2008.

Chaffey College - Rancho Cucamonga, CA

Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has an associate's degree program in Economics which graduated one student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Rancho Cucamonga, California

Rancho Cucamonga, California
Rancho Cucamonga, California photo by Sfan00_IMG

Rancho Cucamonga is situated in San Bernardino County, California. It has a population of over 171,176, which has grown by 34.0% in the past ten years. The cost of living index in Rancho Cucamonga, 128, is far greater than the national average. New single-family homes in Rancho Cucamonga are valued at $207,800 on average, which is far less than the state average. In 2008, one hundred fifty-nine new homes were built in Rancho Cucamonga, down from five hundred eighty-three the previous year.

The top three industries for women in Rancho Cucamonga are educational services, health care, and finance and insurance. For men, it is construction, public administration, and educational services. The average commute to work is about 32 minutes. More than 23.3% of Rancho Cucamonga residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.3%, is lower than the state average.

The unemployment rate in Rancho Cucamonga is 9.2%, which is less than California's average of 12.3%.

The percentage of Rancho Cucamonga residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. Alta Loma Christian Church, Grace Fellowship Church and The Lords House are all churches located in Rancho Cucamonga. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Rancho Cucamonga is home to the Etiwanda Fire Station and the John Rains House as well as Victoria Groves Park and Hermosa Park. Shopping malls in the area include Alta Loma Plaza Shopping Center, Alta Loma Square Shopping Center and AltaLoma Country Village Shopping Center.