Career and Education Opportunities for Advertising Managers in Pasadena, California
Advertising managers can find many career and educational opportunities in the Pasadena, California area. Currently, 6,300 people work as advertising managers in California. This is expected to grow by 8% to about 6,800 people by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Income for advertising managers is about $39 per hour or $82,510 per year on average in California. Nationally, their income is about $38 hourly or $80,220 per year. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in California, and not quite as good as the overall Marketing and Advertising category nationally. Jobs in this field include: circulation manager, advertising account manager, and promotions manager.
There are 210 schools of higher education in the Pasadena area, including eleven within twenty-five miles of Pasadena where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Manager
In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.
Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.
They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Like many other jobs, advertising managers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Pasadena include:
- Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
- Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
- Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
EDUCATIONAL OPPORTUNITIES: Advertising Manager Training
Pasadena City College - Pasadena, CA
Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.
Woodbury University - Burbank, CA
Woodbury University, 7500 Glenoaks Blvd, Burbank, CA 91510-7846. Woodbury University is a small university located in Burbank, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,541 students and an admission rate of 39%. Woodbury University has a bachelor's degree program in Marketing/Marketing Management.
East San Gabriel Valley Regional Occupational Program - West Covina, CA
East San Gabriel Valley Regional Occupational Program, 1501 W Del Norte St., West Covina, CA 91790. East San Gabriel Valley Regional Occupational Program is a small school located in West Covina, California. It is a public school with primarily 2-year programs and has 670 students. East San Gabriel Valley Regional Occupational Program has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated nine and twenty-one students respectively in 2008.
Long Beach City College - Long Beach, CA
Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.
Cerritos College - Norwalk, CA
Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.
California State University-Northridge - Northridge, CA
California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.
University of La Verne - La Verne, CA
University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.
Glendale Community College - Glendale, CA
Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.
University of Southern California - Los Angeles, CA
University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated two and twenty-three students respectively in 2008.
Los Angeles City College - Los Angeles, CA
Los Angeles City College, 855 N Vermont Ave, Los Angeles, CA 90029. Los Angeles City College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 17,310 students. Los Angeles City College has an associate's degree program in Advertising.
Pepperdine University - Malibu, CA
Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has 3 areas of study related to Advertising Manager. They are:
- Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
- Advertising, bachelor's degree which graduated 4 students in 2008.
- Marketing/Marketing Management, bachelor's degree which graduated 1 student in 2008.
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LOCATION INFORMATION: Pasadena, California
Pasadena is located in Los Angeles County, California. It has a population of over 143,080, which has grown by 6.8% over the last ten years. The cost of living index in Pasadena, 167, is far greater than the national average. New single-family homes in Pasadena are priced at $298,000 on average, which is near the state average. In 2008, thirty-nine new homes were constructed in Pasadena, down from one hundred thirty-three the previous year.
The top three industries for women in Pasadena are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average commute to work is about 26 minutes. More than 41.3% of Pasadena residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.8%, is higher than the state average.
The unemployment rate in Pasadena is 9.7%, which is less than California's average of 12.3%.
The percentage of Pasadena residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Pasadena Church of God, All Saints Episcopal Church and Grace United Methodist Church are among the churches located in Pasadena. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Pasadena is home to the Annandale Golf Course and the Hill Avenue Branch Pasadena Public Library as well as Victory Park and Lower Arroyo Park. Shopping centers in the area include Hastings Ranch Plaza Shopping Center, Hastings Ranch Shopping Center and Plaza Pasadena Shopping Center. Visitors to Pasadena can choose from Best Western Pasadena Inn, Best Western Colorado Inn Pasa and Astro Motel Pasadena for temporary stays in the area.