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Marketing and Advertising: Career and Education Opportunities in Pasadena, California

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Pasadena, California
Pasadena, California photo by Morgoth666

Pasadena is located in Los Angeles County, California. It has a population of over 143,080, which has grown by 6.8% over the last ten years. The cost of living index in Pasadena, 167, is far greater than the national average. New single-family homes in Pasadena are priced at $298,000 on average, which is near the state average. In 2008, thirty-nine new homes were constructed in Pasadena, down from one hundred thirty-three the previous year.

The top three industries for women in Pasadena are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average commute to work is about 26 minutes. More than 41.3% of Pasadena residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.8%, is higher than the state average.

The unemployment rate in Pasadena is 9.7%, which is less than California's average of 12.3%.

The percentage of Pasadena residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Pasadena Church of God, All Saints Episcopal Church and Grace United Methodist Church are among the churches located in Pasadena. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Pasadena is home to the Annandale Golf Course and the Hill Avenue Branch Pasadena Public Library as well as Victory Park and Lower Arroyo Park. Shopping centers in the area include Hastings Ranch Plaza Shopping Center, Hastings Ranch Shopping Center and Plaza Pasadena Shopping Center. Visitors to Pasadena can choose from Best Western Pasadena Inn, Best Western Colorado Inn Pasa and Astro Motel Pasadena for temporary stays in the area.

Featured Online Colleges

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CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.