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Marketing and Advertising: Career and Education Opportunities in Palmdale, California

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Palmdale, California
Palmdale, California photo by Jamesb01

Palmdale is located in Los Angeles County, California. It has a population of over 143,197, which has grown by 22.7% in the past ten years. The cost of living index in Palmdale, 132, is far greater than the national average. New single-family homes in Palmdale are priced at $218,600 on average, which is far less than the state average. In 2008, three hundred seventy-four new homes were built in Palmdale, down from eight hundred thirty-nine the previous year.

The three big industries for women in Palmdale are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and accommodation and food services. The average travel time to work is about 43 minutes. More than 13.3% of Palmdale residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.

The unemployment rate in Palmdale is 15.6%, which is greater than California's average of 12.3%.

The percentage of Palmdale residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Palmdale is home to the Ritter Ranch and the Palmdale City Library as well as McAdam Park and Tejon Park.

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.