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Career and Education Opportunities for Market Research Analysts in Palmdale, California

For those living in the Palmdale, California area, there are many career and education opportunities for market research analysts. There are currently 30,200 working market research analysts in California; this should grow by 21% to 36,500 working market research analysts in the state by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $31 per hour or $66,400 per year on average in California. In the U.S. as a whole, their income is about $29 per hour or $61,070 annually on average. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in California and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: technical marketing consultant, marketing support specialist, and marketing director.

There are twenty-three schools within twenty-five miles of Palmdale where you can study to be a market research analyst, among 210 schools of higher education total in the Palmdale area. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Palmdale include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

California State University-Los Angeles - Los Angeles, CA

California State University-Los Angeles, 5151 State University Dr, Los Angeles, CA 90032. California State University-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 20,856 students and an admission rate of 62%. California State University-Los Angeles has a bachelor's degree and a master's degree program in Economics which graduated seventeen and two students respectively in 2008.

Pomona College - Claremont, CA

Pomona College, 550 N College Ave Alexander Hall, Claremont, CA 91711-6319. Pomona College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,532 students and an admission rate of 16%. Pomona College has a bachelor's degree program in Economics which graduated one student in 2008.

Claremont McKenna College - Claremont, CA

Claremont McKenna College, 500 E 9th St, Claremont, CA 91711-6400. Claremont McKenna College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,212 students and an admission rate of 19%. Claremont McKenna College has a bachelor's degree program in Economics which graduated one student in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has an associate's degree program in Economics.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a bachelor's degree program in Economics which graduated two students in 2008.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Economics which graduated two students in 2008.

Scripps College - Claremont, CA

Scripps College, 1030 North Columbia Avenue, Claremont, CA 91711-3905. Scripps College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 970 students and an admission rate of 43%. Scripps College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 12 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 1 student in 2008.

West Los Angeles College - Culver City, CA

West Los Angeles College, 9000 Overland Avenue, Culver City, CA 90230-3519. West Los Angeles College is a large college located in Culver City, California. It is a public school with primarily 2-year programs and has 11,612 students. West Los Angeles College has an associate's degree program in Economics which graduated two students in 2008.

Pitzer College - Claremont, CA

Pitzer College, 1050 North Mills Avenue, Claremont, CA 91711-6101. Pitzer College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,025 students and an admission rate of 22%. Pitzer College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 2 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated nine, thirty-two, and ten students respectively in 2008.

Loyola Marymount University - Los Angeles, CA

Loyola Marymount University, One Lmu Drive, Los Angeles, CA 90045-2659. Loyola Marymount University is a medium sized university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,011 students and an admission rate of 50%. Loyola Marymount University has a bachelor's degree program in Economics which graduated two students in 2008.

El Camino Community College District - Torrance, CA

El Camino Community College District, 16007 Crenshaw Blvd, Torrance, CA 90506. El Camino Community College District is a large college located in Torrance, California. It is a public school with primarily 2-year programs and has 26,825 students. El Camino Community College District has an associate's degree program in Economics which graduated seven students in 2008.

Occidental College - Los Angeles, CA

Occidental College, 1600 Campus Rd, Los Angeles, CA 90041-3392. Occidental College is a small college located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,868 students and an admission rate of 39%. Occidental College has a bachelor's degree program in Economics which graduated three students in 2008.

California State Polytechnic University-Pomona - Pomona, CA

California State Polytechnic University-Pomona, 3801 W Temple Ave, Pomona, CA 91768. California State Polytechnic University-Pomona is a large university located in Pomona, California. It is a public school with primarily 4-year or above programs. It has 21,206 students and an admission rate of 69%. California State Polytechnic University-Pomona has a bachelor's degree and a master's degree program in Economics which graduated fourteen and nine students respectively in 2008.

Whittier College - Whittier, CA

Whittier College, 13406 E Philadelphia Street, Whittier, CA 90601. Whittier College is a small college located in Whittier, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,895 students and an admission rate of 72%. Whittier College has a bachelor's degree program in Economics which graduated one student in 2008.

California Institute of Technology - Pasadena, CA

California Institute of Technology, 1200 E California Blvd, Pasadena, CA 91125. California Institute of Technology is a small school located in Pasadena, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,133 students and an admission rate of 17%. California Institute of Technology has a bachelor's degree program in Economics which graduated one student in 2008.

University of California-Los Angeles - Los Angeles, CA

University of California-Los Angeles, 405 Hilgard Ave, Los Angeles, CA 90095-1405. University of California-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 37,782 students and an admission rate of 24%. University of California-Los Angeles has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, post-master's certificate, and doctor's degree which graduated twenty, thirty-one, sixteen, and twenty-four students respectively in 2008.
  • International Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 5 students in 2008.

Harvey Mudd College - Claremont, CA

Harvey Mudd College, 301 Platt Blvd., Claremont, CA 91711. Harvey Mudd College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 738 students and an admission rate of 28%. Harvey Mudd College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 1 student in 2008.

California State University-Dominguez Hills - Carson, CA

California State University-Dominguez Hills, 1000 E Victoria St, Carson, CA 90747-0005. California State University-Dominguez Hills is a large university located in Carson, California. It is a public school with primarily 4-year or above programs. It has 12,842 students and an admission rate of 12%. California State University-Dominguez Hills has a bachelor's degree program in Economics which graduated six students in 2008.

Los Angeles Valley College - Valley Glen, CA

Los Angeles Valley College, 5800 Fulton Avenue, Valley Glen, CA 91401-4096. Los Angeles Valley College is a large college located in Valley Glen, California. It is a public school with primarily 2-year programs and has 18,550 students. Los Angeles Valley College has an associate's degree program in Economics which graduated seventy-nine students in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Economics which graduated twenty-four students in 2008.

California State University-Long Beach - Long Beach, CA

California State University-Long Beach, 1250 Bellflower Blvd, Long Beach, CA 90840-0115. California State University-Long Beach is a large university located in Long Beach, California. It is a public school with primarily 4-year or above programs. It has 37,891 students and an admission rate of 47%. California State University-Long Beach has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated five and nine students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 7 students in 2008.

Claremont Graduate University - Claremont, CA

Claremont Graduate University, 150 E Tenth St, Claremont, CA 91711-6160. Claremont Graduate University is a small university located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs and has 2,045 students. Claremont Graduate University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, master's degree and doctor's degree which graduated fifteen and two students respectively in 2008.
  • International Economics, master's degree which graduated 3 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Palmdale, California

Palmdale, California
Palmdale, California photo by Jamesb01

Palmdale is located in Los Angeles County, California. It has a population of over 143,197, which has grown by 22.7% in the past ten years. The cost of living index in Palmdale, 132, is far greater than the national average. New single-family homes in Palmdale are priced at $218,600 on average, which is far less than the state average. In 2008, three hundred seventy-four new homes were built in Palmdale, down from eight hundred thirty-nine the previous year.

The three big industries for women in Palmdale are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and accommodation and food services. The average travel time to work is about 43 minutes. More than 13.3% of Palmdale residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.

The unemployment rate in Palmdale is 15.6%, which is greater than California's average of 12.3%.

The percentage of Palmdale residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Palmdale is home to the Ritter Ranch and the Palmdale City Library as well as McAdam Park and Tejon Park.