Career and Education Opportunities for Public Relations Managers in Oxnard, California
Public relations managers can find both educational opportunities and jobs in the Oxnard, California area. There are currently 5,300 jobs for public relations managers in California and this is projected to grow 17% to about 6,200 jobs by 2016. This is better than the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
The income of a public relations manager is about $49 per hour or $102,310 annually on average in California. In the U.S. as a whole, their income is about $43 hourly or $89,430 per year on average. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in California earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as public relations managers can fill a number of jobs, such as: fundraising manager, public affairs director, and public information relations manager.
The Oxnard area is home to sixteen schools of higher education, including one within twenty-five miles of Oxnard where you can get a degree as a public relations manager. Public relations managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in Oxnard include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
Oxnard College - Oxnard, CA
Oxnard College, 4000 S Rose Ave, Oxnard, CA 93033-6699. Oxnard College is a medium sized college located in Oxnard, California. It is a public school with primarily 2-year programs and has 7,639 students. Oxnard College has an associate's degree program in Public Relations/Image Management.
Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.
For more information, see the American Institute for CPCU and Insurance Institute of America website.
Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives everywhere from small businesses to multinational corporations that can have regional or global focus in a variety of service and industrial settings.
For more information, see the American Society for Quality website.
Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.
For more information, see the Association of Fundraising Professionals website.
Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.
For more information, see the Business Marketing Association website.
Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.
For more information, see the Dynamic Works Institute website.
Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.
For more information, see the Institute of Certified Professional Managers website.
Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.
For more information, see the National Commission for Health Education Credentialing, Inc. website.
Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.
For more information, see the Project Management Institute website.
Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
For more information, see the Project Management Institute website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: Oxnard, California
Oxnard is situated in Ventura County, California. It has a population of over 185,717, which has grown by 9.0% in the past ten years. The cost of living index in Oxnard, 132, is far greater than the national average. New single-family homes in Oxnard are valued at $247,700 on average, which is well below the state average. In 2008, seventy-four new homes were built in Oxnard, down from two hundred five the previous year.
The three most popular industries for women in Oxnard are health care, educational services, and accommodation and food services. For men, it is agriculture, forestry, fishing and hunting, construction, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 13.7% of Oxnard residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Oxnard is 15.0%, which is greater than California's average of 12.3%.
The percentage of Oxnard residents that are affiliated with a religious congregation, 44.6%, is less than the national average but more than the state average. All Saints Episcopal Church, Park Avenue Church of Christ and Good Shepherd Baptist Church are all churches located in Oxnard. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Oxnard is home to the Silver K Golf Course and the Saint Johns Regional Medical Center Health Sciences Library as well as Plaza Park and Mandalay County Park. Shopping malls in the area include Esplanade Mall Shopping Center, Rose Shopping Center and Fremont Square Shopping Center. Visitors to Oxnard can choose from Best Western Oxnard Inn and Ambassador Motel for temporary stays in the area.