Marketing and Advertising: Career and Education Opportunities in Oxnard, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Oxnard is situated in Ventura County, California. It has a population of over 185,717, which has grown by 9.0% in the past ten years. The cost of living index in Oxnard, 132, is far greater than the national average. New single-family homes in Oxnard are valued at $247,700 on average, which is well below the state average. In 2008, seventy-four new homes were built in Oxnard, down from two hundred five the previous year.
The three most popular industries for women in Oxnard are health care, educational services, and accommodation and food services. For men, it is agriculture, forestry, fishing and hunting, construction, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 13.7% of Oxnard residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Oxnard is 15.0%, which is greater than California's average of 12.3%.
The percentage of Oxnard residents that are affiliated with a religious congregation, 44.6%, is less than the national average but more than the state average. All Saints Episcopal Church, Park Avenue Church of Christ and Good Shepherd Baptist Church are all churches located in Oxnard. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Oxnard is home to the Silver K Golf Course and the Saint Johns Regional Medical Center Health Sciences Library as well as Plaza Park and Mandalay County Park. Shopping malls in the area include Esplanade Mall Shopping Center, Rose Shopping Center and Fremont Square Shopping Center. Visitors to Oxnard can choose from Best Western Oxnard Inn and Ambassador Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.