Career and Education Opportunities for Public Relations Specialists in Oxnard, California
There are many career and education opportunities for public relations specialists in the Oxnard, California area. About 26,000 people are currently employed as public relations specialists in California. By 2016, this is expected to grow by 19% to about 30,800 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $28 hourly or $58,700 per year on average in California. In the U.S. as a whole, their income is about $24 hourly or $51,280 annually on average. People working as public relations specialists can fill a number of jobs, such as: publicity person, image consultant, and relationship manager.
The Oxnard area is home to sixteen schools of higher education, including four within twenty-five miles of Oxnard where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Oxnard include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
California State University-Channel Islands - Camarillo, CA
California State University-Channel Islands, One University Dr, Camarillo, CA 93012. California State University-Channel Islands is a small university located in Camarillo, California. It is a public school with primarily 4-year or above programs. It has 3,782 students and an admission rate of 53%. California State University-Channel Islands has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Westmont College - Santa Barbara, CA
Westmont College, 955 La Paz Rd, Santa Barbara, CA 93108-1089. Westmont College is a small college located in Santa Barbara, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,348 students and an admission rate of 66%. Westmont College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
California Lutheran University - Thousand Oaks, CA
California Lutheran University, 60 W Olsen Rd, Thousand Oaks, CA 91360-2787. California Lutheran University is a small university located in Thousand Oaks, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,499 students and an admission rate of 65%. California Lutheran University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight students in 2008.
Oxnard College - Oxnard, CA
Oxnard College, 4000 S Rose Ave, Oxnard, CA 93033-6699. Oxnard College is a medium sized college located in Oxnard, California. It is a public school with primarily 2-year programs and has 7,639 students. Oxnard College has an associate's degree program in Public Relations/Image Management.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Oxnard, California
Oxnard is situated in Ventura County, California. It has a population of over 185,717, which has grown by 9.0% in the past ten years. The cost of living index in Oxnard, 132, is far greater than the national average. New single-family homes in Oxnard are valued at $247,700 on average, which is well below the state average. In 2008, seventy-four new homes were built in Oxnard, down from two hundred five the previous year.
The three most popular industries for women in Oxnard are health care, educational services, and accommodation and food services. For men, it is agriculture, forestry, fishing and hunting, construction, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 13.7% of Oxnard residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Oxnard is 15.0%, which is greater than California's average of 12.3%.
The percentage of Oxnard residents that are affiliated with a religious congregation, 44.6%, is less than the national average but more than the state average. All Saints Episcopal Church, Park Avenue Church of Christ and Good Shepherd Baptist Church are all churches located in Oxnard. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Oxnard is home to the Silver K Golf Course and the Saint Johns Regional Medical Center Health Sciences Library as well as Plaza Park and Mandalay County Park. Shopping malls in the area include Esplanade Mall Shopping Center, Rose Shopping Center and Fremont Square Shopping Center. Visitors to Oxnard can choose from Best Western Oxnard Inn and Ambassador Motel for temporary stays in the area.