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Career and Education Opportunities for Marketing Managers in Orange, California

There are many career and education opportunities for marketing managers in the Orange, California area. Currently, 31,400 people work as marketing managers in California. This is expected to grow by 14% to about 35,900 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $61 per hour or $127,680 per year on average in California. In the U.S. as a whole, their income is about $52 per hour or $108,580 annually on average. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in California, and better than the overall Marketing and Advertising category nationally. Jobs in this field include: vice president of marketing, pricing specialist, and director of sales marketing.

There are ninety-two schools of higher education in the Orange area, including seven within twenty-five miles of Orange where you can get a degree to start your career as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Orange include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Vanguard University of Southern California - Costa Mesa, CA

Vanguard University of Southern California, 55 Fair Dr, Costa Mesa, CA 92626. Vanguard University of Southern California is a small university located in Costa Mesa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,128 students and an admission rate of 81%. Vanguard University of Southern California has a bachelor's degree program in Marketing/Marketing Management.

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has less than one year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated one, seven, and zero students respectively in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated one, five, and zero students respectively in 2008.

Santa Ana College - Santa Ana, CA

Santa Ana College, 1530 W. 17th Street, Santa Ana, CA 92706-3398. Santa Ana College is a large college located in Santa Ana, California. It is a public school with primarily 2-year programs and has 26,464 students. Santa Ana College has less than one year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated two, zero, and zero students respectively in 2008.

Orange Coast College - Costa Mesa, CA

Orange Coast College, 2701 Fairview Road, Costa Mesa, CA 92628-5005. Orange Coast College is a large college located in Costa Mesa, California. It is a public school with primarily 2-year programs and has 24,700 students. Orange Coast College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated two, one, and zero students respectively in 2008.

Saddleback College - Mission Viejo, CA

Saddleback College, 28000 Marguerite Pky, Mission Viejo, CA 92692-3635. Saddleback College is a large college located in Mission Viejo, California. It is a public school with primarily 2-year programs and has 20,706 students. Saddleback College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated seven, three, and zero students respectively in 2008.

University of Phoenix-Southern California Campus - Costa Mesa, CA

University of Phoenix-Southern California Campus, 3090 Bristol Street, Suite 500, Costa Mesa, CA 92626-3079. University of Phoenix-Southern California Campus is a large university located in Costa Mesa, California. It is a private for-profit school with primarily 4-year or above programs and has 9,821 students. University of Phoenix-Southern California Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Orange, California

Orange, California
Orange, California photo by File Upload Bot

Orange is located in Orange County, California. It has a population of over 136,392, which has grown by 5.9% over the last ten years. The cost of living index in Orange, 134, is far greater than the national average. New single-family homes in Orange are priced at $136,300 on average, which is far less than the state average. In 2008, ninety-nine new homes were built in Orange, down from two hundred sixty-two the previous year.

The three most popular industries for women in Orange are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 25 minutes. More than 28.0% of Orange residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.

The unemployment rate in Orange is 8.9%, which is less than California's average of 12.3%.

The percentage of Orange residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.

Orange is home to the El Modena Branch Orange Public Library and the Santiago Golf Course as well as Plaza Historic District and Santiago Oaks Regional Park. Shopping malls in the area include Village Plaza Shopping Center, Villa Park Town Center Shopping Center and Mall of Orange Shopping Center. Visitors to Orange can choose from Anaheim-Days Inn Orange, 7 Crowns Motel and American Inn & Suites for temporary stays in the area.