Marketing and Advertising: Career and Education Opportunities in Orange, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Orange is located in Orange County, California. It has a population of over 136,392, which has grown by 5.9% over the last ten years. The cost of living index in Orange, 134, is far greater than the national average. New single-family homes in Orange are priced at $136,300 on average, which is far less than the state average. In 2008, ninety-nine new homes were built in Orange, down from two hundred sixty-two the previous year.
The three most popular industries for women in Orange are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 25 minutes. More than 28.0% of Orange residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.
The unemployment rate in Orange is 8.9%, which is less than California's average of 12.3%.
The percentage of Orange residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.
Orange is home to the El Modena Branch Orange Public Library and the Santiago Golf Course as well as Plaza Historic District and Santiago Oaks Regional Park. Shopping malls in the area include Village Plaza Shopping Center, Villa Park Town Center Shopping Center and Mall of Orange Shopping Center. Visitors to Orange can choose from Anaheim-Days Inn Orange, 7 Crowns Motel and American Inn & Suites for temporary stays in the area.
Featured Online Colleges
CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.