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Career and Education Opportunities for Public Relations Specialists in Orange, California

Public relations specialist career and educational opportunities abound in Orange, California. Currently, 26,000 people work as public relations specialists in California. This is expected to grow 19% to 30,800 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $28 per hour or $58,700 yearly on average in California. Nationally they average about $24 per hour or $51,280 annually. Jobs in this field include: image consultant, editorial and design specialist, and shelter advocate.

There are ninety-two schools of higher education in the Orange area, including eight within twenty-five miles of Orange where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Orange include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Vanguard University of Southern California - Costa Mesa, CA

Vanguard University of Southern California, 55 Fair Dr, Costa Mesa, CA 92626. Vanguard University of Southern California is a small university located in Costa Mesa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,128 students and an admission rate of 81%. Vanguard University of Southern California has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

California State University-Fullerton - Fullerton, CA

California State University-Fullerton, 800 N State College Blvd, Fullerton, CA 92831-3599. California State University-Fullerton is a large university located in Fullerton, California. It is a public school with primarily 4-year or above programs. It has 36,990 students and an admission rate of 60%. California State University-Fullerton has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty and thirty-three students respectively in 2008.

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has a less than one year and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Chapman University - Orange, CA

Chapman University, One University Dr., Orange, CA 92866. Chapman University is a medium sized university located in Orange, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,131 students and an admission rate of 50%. Chapman University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 2 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 60 students in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

Biola University - La Mirada, CA

Biola University, 13800 Biola Ave, La Mirada, CA 90639-0001. Biola University is a medium sized university located in La Mirada, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,893 students and an admission rate of 81%. Biola University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-six students in 2008.

Golden West College - Huntington Beach, CA

Golden West College, 15744 Golden West, Huntington Beach, CA 92647-2710. Golden West College is a large college located in Huntington Beach, California. It is a public school with primarily 2-year programs and has 14,000 students. Golden West College has an associate's degree and a two to four year program in Public Relations/Image Management.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Orange, California

Orange, California
Orange, California photo by File Upload Bot

Orange is located in Orange County, California. It has a population of over 136,392, which has grown by 5.9% over the last ten years. The cost of living index in Orange, 134, is far greater than the national average. New single-family homes in Orange are priced at $136,300 on average, which is far less than the state average. In 2008, ninety-nine new homes were built in Orange, down from two hundred sixty-two the previous year.

The three most popular industries for women in Orange are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 25 minutes. More than 28.0% of Orange residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.

The unemployment rate in Orange is 8.9%, which is less than California's average of 12.3%.

The percentage of Orange residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.

Orange is home to the El Modena Branch Orange Public Library and the Santiago Golf Course as well as Plaza Historic District and Santiago Oaks Regional Park. Shopping malls in the area include Village Plaza Shopping Center, Villa Park Town Center Shopping Center and Mall of Orange Shopping Center. Visitors to Orange can choose from Anaheim-Days Inn Orange, 7 Crowns Motel and American Inn & Suites for temporary stays in the area.