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Career and Education Opportunities for Copy Writers in Ontario, California

For those living in the Ontario, California area, there are many career and education opportunities for copy writers. There are currently 17,800 working copy writers in California; this should grow by 19% to about 21,100 working copy writers in the state by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Income for copy writers is about $32 hourly or $67,540 yearly on average in California. Nationally, their income is about $25 hourly or $53,070 yearly. Incomes for copy writers are better than in the overall category of Writing and Editing in California, and not quite as good as the overall Writing and Editing category nationally. Copy writers work in a variety of jobs, including: communications specialist, ad copy writer, and creative director.

There are twenty-two schools of higher education in the Ontario area, including one within twenty-five miles of Ontario where you can get a degree to start your career as a copy writer. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Ontario include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Chaffey College - Rancho Cucamonga, CA

Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has a two to four year program in Journalism.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Ontario, California

Ontario, California
Ontario, California photo by Sfan00_IMG

Ontario is situated in San Bernardino County, California. It has a population of over 171,691, which has grown by 8.7% over the last ten years. The cost of living index in Ontario, 127, is far greater than the national average. New single-family homes in Ontario are priced at $164,100 on average, which is far less than the state average. In 2008, eight new homes were constructed in Ontario, down from three hundred seven the previous year.

The three most popular industries for women in Ontario are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average commute to work is about 31 minutes. More than 10.5% of Ontario residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 2.7%, is lower than the state average.

The unemployment rate in Ontario is 14.9%, which is greater than California's average of 12.3%.

The percentage of Ontario residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. Kingdom Hall of Jehovahs Witnesses, Country Church of Ontario and Grace Missionary Baptist Church are all churches located in Ontario. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Ontario is home to the Ontario Motor Speedway and the West End Multi-Service Center as well as Del Rancho Park and Unity Park. Shopping malls in the area include Galvin Park Shopping Center, Vineyard Freeway Shopping Center and Ontario Vineyard Marketplace Shopping Center. Visitors to Ontario can choose from Best Western Ontario, Best Western Ontario Airport and Amerisuites Ontario Mills for temporary stays in the area.