Career and Education Opportunities for Advertising Agents in Oceanside, California
There is a wide variety of career and education opportunities for advertising agents in the Oceanside, California area. Currently, 21,000 people work as advertising agents in California. This is expected to grow by 21% to 25,300 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $22 hourly or $46,620 yearly on average in California. Nationally they average about $20 hourly or $43,480 yearly. Incomes for advertising agents are better than in the overall category of Sales and Clerical in California, and better than the overall Sales and Clerical category nationally.
There are fifty-seven schools of higher education in the Oceanside area, including two within twenty-five miles of Oceanside where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Oceanside include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of California-San Diego - San Diego, CA
The Art Institute of California-San Diego, 7650 Mission Valley Road, San Diego, CA 92108-4423. The Art Institute of California-San Diego is a small school located in San Diego, California. It is a private for-profit school with primarily 4-year or above programs. It has 2,092 students and an admission rate of 41%. The Art Institute of California-San Diego has an associate's degree and a bachelor's degree program in Advertising which graduated seven and thirty-nine students respectively in 2008.
Palomar College - San Marcos, CA
Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has one to two year, associate's degree, and two to four year programs in Advertising which graduated two, three, and zero students respectively in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Oceanside, California
Oceanside is situated in San Diego County, California. It has a population of over 169,684, which has grown by 5.4% in the past ten years. The cost of living index in Oceanside, 136, is far greater than the national average. New single-family homes in Oceanside are valued at $388,600 on average, which is far greater than the state average. In 2008, fifty-two new homes were constructed in Oceanside, down from one hundred forty-nine the previous year.
The three most popular industries for women in Oceanside are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and public administration. The average travel time to work is about 29 minutes. More than 22.2% of Oceanside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.3%, is lower than the state average.
The unemployment rate in Oceanside is 10.0%, which is less than California's average of 12.3%.
The percentage of Oceanside residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. King of Kins Lutheran Church, Temple Solel and Temple Juda are some of the churches located in Oceanside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Oceanside is home to the Oceanside Community Center and the Oceanside-Carlsbad Country Club as well as Heritage Village Park and Libby Lake City Park. Shopping centers in the area include Fire Mountain Shopping Center, Rancho del Oro Plaza Shopping Center and Best Plaza Shopping Center. Visitors to Oceanside can choose from Beachwood Motel, Best Western Oceanside Inn and Best Western - Oceanside Inn for temporary stays in the area.