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Career and Education Opportunities for Public Relations Specialists in Oceanside, California

Public relations specialists can find many career and educational opportunities in the Oceanside, California area. There are currently 26,000 working public relations specialists in California; this should grow 19% to 30,800 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $28 per hour or $58,700 per year on average in California. In the U.S. as a whole, their income is about $24 hourly or $51,280 per year on average. People working as public relations specialists can fill a number of jobs, such as: service promoter salesperson, public information officer, and marketing and public relations manager.

The Oceanside area is home to fifty-seven schools of higher education, including eight within twenty-five miles of Oceanside where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Oceanside include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Alliant International University - San Diego, CA

Alliant International University, 10455 Pomerado Road, San Diego, CA 92131-1799. Alliant International University is a small university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs and has 4,097 students. Alliant International University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

San Diego State University - San Diego, CA

San Diego State University, 5500 Campanile Dr, San Diego, CA 92182. San Diego State University is a large university located in San Diego, California. It is a public school with primarily 4-year or above programs. It has 34,889 students and an admission rate of 44%. San Diego State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and thirty-five students respectively in 2008.

Palomar College - San Marcos, CA

Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has a two to four year program in Public Relations/Image Management.

San Diego Christian College - El Cajon, CA

San Diego Christian College, 2100 Greenfield Dr, El Cajon, CA 92019-1157. San Diego Christian College is a small college located in El Cajon, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 407 students and an admission rate of 55%. San Diego Christian College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

California State University-San Marcos - San Marcos, CA

California State University-San Marcos, 333 S Twin Oaks Valley Rd, San Marcos, CA 92096-0001. California State University-San Marcos is a medium sized university located in San Marcos, California. It is a public school with primarily 4-year or above programs. It has 9,165 students and an admission rate of 72%. California State University-San Marcos has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 184 students in 2008.

University of California-San Diego - La Jolla, CA

University of California-San Diego, 9500 Gilman Dr, La Jolla, CA 92093. University of California-San Diego is a large university located in La Jolla, California. It is a public school with primarily 4-year or above programs. It has 27,469 students and an admission rate of 42%. University of California-San Diego has bachelor's degree, master's degree, post-master's certificate, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eight, five, six, and three students respectively in 2008.

University of San Diego - San Diego, CA

University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492. University of San Diego is a medium sized university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,832 students and an admission rate of 52%. University of San Diego has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Point Loma Nazarene University - San Diego, CA

Point Loma Nazarene University, 3900 Lomaland Dr, San Diego, CA 92106-2899. Point Loma Nazarene University is a small university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,681 students and an admission rate of 78%. Point Loma Nazarene University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Oceanside, California

Oceanside, California
Oceanside, California photo by FlickreviewR

Oceanside is situated in San Diego County, California. It has a population of over 169,684, which has grown by 5.4% in the past ten years. The cost of living index in Oceanside, 136, is far greater than the national average. New single-family homes in Oceanside are valued at $388,600 on average, which is far greater than the state average. In 2008, fifty-two new homes were constructed in Oceanside, down from one hundred forty-nine the previous year.

The three most popular industries for women in Oceanside are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and public administration. The average travel time to work is about 29 minutes. More than 22.2% of Oceanside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.3%, is lower than the state average.

The unemployment rate in Oceanside is 10.0%, which is less than California's average of 12.3%.

The percentage of Oceanside residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. King of Kins Lutheran Church, Temple Solel and Temple Juda are some of the churches located in Oceanside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Oceanside is home to the Oceanside Community Center and the Oceanside-Carlsbad Country Club as well as Heritage Village Park and Libby Lake City Park. Shopping centers in the area include Fire Mountain Shopping Center, Rancho del Oro Plaza Shopping Center and Best Plaza Shopping Center. Visitors to Oceanside can choose from Beachwood Motel, Best Western Oceanside Inn and Best Western - Oceanside Inn for temporary stays in the area.