Career and Education Opportunities for Art Directors in Moreno Valley, California
Moreno Valley, California provides a wide variety of opportunities, both career and educational, for art directors. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow by 14% to 18,300 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn approximately $43 per hour or $90,330 annually on average in California. Nationally they average about $37 per hour or $76,980 yearly. Earnings for art directors are better than earnings in the general category of Art and Design in California and better than general Art and Design category earnings nationally. Art directors work in a variety of jobs, including: advertising production manager, art department head, and arts administrator.
There are thirty-one schools of higher education in the Moreno Valley area, including three within twenty-five miles of Moreno Valley where you can get a degree to start your career as an art director. Art directors usually hold an Associate's, or other 2-year degree, so it will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Moreno Valley include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Graphic Design which graduated two students in 2008.
Riverside Community College - Riverside, CA
Riverside Community College, 4800 Magnolia Ave, Riverside, CA 92506. Riverside Community College is a large college located in Riverside, California. It is a public school with primarily 2-year programs and has 34,058 students. Riverside Community College has a less than one year and a two to four year program in Graphic Design which graduated twenty-five and zero students respectively in 2008.
San Bernardino Valley College - San Bernardino, CA
San Bernardino Valley College, 701 South Mount Vernon Avenue, San Bernardino, CA 92410-2798. San Bernardino Valley College is a large college located in San Bernardino, California. It is a public school with primarily 2-year programs and has 13,317 students. San Bernardino Valley College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated three, two, and zero students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Moreno Valley, California
Moreno Valley is situated in Riverside County, California. It has a population of over 190,871, which has grown by 34.1% over the last ten years. The cost of living index in Moreno Valley, 121, is far greater than the national average. New single-family homes in Moreno Valley are priced at $225,500 on average, which is far less than the state average. In 2008, one hundred thirty-two new homes were built in Moreno Valley, down from three hundred ninety-two the previous year.
The three most popular industries for women in Moreno Valley are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and educational services. The average commute to work is about 35 minutes. More than 14.0% of Moreno Valley residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Moreno Valley is 17.3%, which is greater than California's average of 12.3%.
The percentage of Moreno Valley residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. Trinity Baptist Church, Sunnymead Wesleyan Church and Sunnymead Baptist Temple are some of the churches located in Moreno Valley. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Moreno Valley is home to the Sunnymead Chamber of Commerce and the Lawless Ranch as well as Pedrorena Park and John F Kennedy Veterans Memorial Park. Shopping centers in the area include Moreno Valley Mall at Towngate Shopping Center, Moreno Valley Plaza Shopping Center and Moreno Valley Shopping Center. Visitors to Moreno Valley can choose from Best Western Image Suites and Best Western Image Inn & Suites for temporary stays in the area.