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Career and Education Opportunities for Telemarketers in Modesto, California

Many educational and employment opportunities exist for telemarketers in the Modesto, California area. Currently, 34,000 people work as telemarketers in California. This is expected to shrink by 11% to 30,200 people by 2016. This is better than the nation as a whole, where employment opportunities for telemarketers are expected to shrink by about 11.1%. Telemarketers generally solicit orders for goods or services over the telephone.

Telemarketers earn about $12 per hour or $25,850 yearly on average in California and about $10 hourly or $21,960 annually on average nationally. Earnings for telemarketers are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.

There are twenty-one schools of higher education in the Modesto area, including two within twenty-five miles of Modesto where you can get a degree to start your career as a telemarketer. The most common level of education for telemarketers is a high school diploma or GED. It will take only a short time to learn to be a telemarketer if you already have a high school diploma.


Telemarketer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, telemarketers solicit orders for goods or services over the telephone.

Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.

Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.

Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.

Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.

Similar jobs with educational opportunities in Modesto include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.


Modesto Junior College - Modesto, CA

Modesto Junior College, 435 College Ave, Modesto, CA 95350-5800. Modesto Junior College is a large college located in Modesto, California. It is a public school with primarily 2-year programs and has 20,000 students. Modesto Junior College has an associate's degree and a two to four year program in Sales, Distribution, and Marketing Operations which graduated one and zero students respectively in 2008.

San Joaquin Delta College - Stockton, CA

San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has 2 areas of study related to Telemarketer. They are:

  • Insurance, two to four year.
  • Sales, Distribution, and Marketing Operations, one to two year and two to four year which graduated seven and zero students respectively in 2008.


National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.


Modesto, California
Modesto, California photo by Foolishfish

Modesto is located in Stanislaus County, California. It has a population of over 202,967, which has grown by 7.5% in the past ten years. The cost of living index in Modesto, 91, is below the national average. New single-family homes in Modesto cost $208,400 on average, which is far less than the state average. In 2008, one hundred thirteen new homes were constructed in Modesto, down from two hundred eighty-five the previous year.

The top three industries for women in Modesto are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average commute to work is about 26 minutes. More than 16.5% of Modesto residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.3%, is lower than the state average.

The unemployment rate in Modesto is 14.4%, which is greater than California's average of 12.3%.

The percentage of Modesto residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Livingway Tabernacle, Seventh Day Adventist Church and Bethel Pentecostal Church are all churches located in Modesto. The most prominent religious groups are the Catholic Church, the Salvation Army and the Assemblies of God.

Modesto is home to the King-Kennedy Center and the McClure Historical Country House as well as Muncy Park and John Muir Park. Shopping malls in the area include Roosevelt Shopping Center, Gregory Gardens Shopping Center and Western Plaza Shopping Center. Visitors to Modesto can choose from Best Western Town House Lodge, Apex Inn and Arrow Inn for temporary stays in the area.