Career and Education Opportunities for Copy Writers in Modesto, California
Copy writers can find both educational opportunities and jobs in the Modesto, California area. There are currently 17,800 jobs for copy writers in California and this is projected to grow 19% to 21,100 jobs by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
The income of a copy writer is about $32 hourly or $67,540 yearly on average in California. In the U.S. as a whole, their income is about $25 per hour or $53,070 annually on average. Compared with people working in the overall category of Writing and Editing, people working as copy writers in California earn more. They earn less than people working in the overall category of Writing and Editing nationally. People working as copy writers can fill a number of jobs, such as: copywriter, advertising specialist, and communications specialist.
There are five schools within twenty-five miles of Modesto where you can study to be a copy writer, among twenty-one schools of higher education total in the Modesto area. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years training to become a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Modesto include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Modesto Junior College - Modesto, CA
Modesto Junior College, 435 College Ave, Modesto, CA 95350-5800. Modesto Junior College is a large college located in Modesto, California. It is a public school with primarily 2-year programs and has 20,000 students. Modesto Junior College has an associate's degree and a two to four year program in Journalism which graduated one and zero students respectively in 2008.
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has an associate's degree program in Mass Communication/Media Studies which graduated fifteen students in 2008.
University of the Pacific - Stockton, CA
University of the Pacific, 3601 Pacific Ave, Stockton, CA 95211-0197. University of the Pacific is a medium sized university located in Stockton, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,251 students and an admission rate of 69%. University of the Pacific has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and zero students respectively in 2008.
Merced College - Merced, CA
Merced College, 3600 M St, Merced, CA 95348-2898. Merced College is a large college located in Merced, California. It is a public school with primarily 2-year programs and has 9,028 students. Merced College has an associate's degree program in Journalism.
California State University-Stanislaus - Turlock, CA
California State University-Stanislaus, One University Circle, Turlock, CA 95382. California State University-Stanislaus is a medium sized university located in Turlock, California. It is a public school with primarily 4-year or above programs. It has 8,600 students and an admission rate of 65%. California State University-Stanislaus has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Modesto, California
Modesto is located in Stanislaus County, California. It has a population of over 202,967, which has grown by 7.5% in the past ten years. The cost of living index in Modesto, 91, is below the national average. New single-family homes in Modesto cost $208,400 on average, which is far less than the state average. In 2008, one hundred thirteen new homes were constructed in Modesto, down from two hundred eighty-five the previous year.
The top three industries for women in Modesto are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average commute to work is about 26 minutes. More than 16.5% of Modesto residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.3%, is lower than the state average.
The unemployment rate in Modesto is 14.4%, which is greater than California's average of 12.3%.
The percentage of Modesto residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Livingway Tabernacle, Seventh Day Adventist Church and Bethel Pentecostal Church are all churches located in Modesto. The most prominent religious groups are the Catholic Church, the Salvation Army and the Assemblies of God.
Modesto is home to the King-Kennedy Center and the McClure Historical Country House as well as Muncy Park and John Muir Park. Shopping malls in the area include Roosevelt Shopping Center, Gregory Gardens Shopping Center and Western Plaza Shopping Center. Visitors to Modesto can choose from Best Western Town House Lodge, Apex Inn and Arrow Inn for temporary stays in the area.