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Career and Education Opportunities for Public Relations Specialists in Modesto, California

There are many career and education opportunities for public relations specialists in the Modesto, California area. Currently, 26,000 people work as public relations specialists in California. This is expected to grow by 19% to 30,800 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $28 per hour or $58,700 per year on average in California. Nationally they average about $24 per hour or $51,280 per year. People working as public relations specialists can fill a number of jobs, such as: publicity consultant, editorial and design specialist, and motivational speaker.

The Modesto area is home to twenty-one schools of higher education, including two within twenty-five miles of Modesto where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Modesto include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of the Pacific - Stockton, CA

University of the Pacific, 3601 Pacific Ave, Stockton, CA 95211-0197. University of the Pacific is a medium sized university located in Stockton, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,251 students and an admission rate of 69%. University of the Pacific has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and zero students respectively in 2008.

California State University-Stanislaus - Turlock, CA

California State University-Stanislaus, One University Circle, Turlock, CA 95382. California State University-Stanislaus is a medium sized university located in Turlock, California. It is a public school with primarily 4-year or above programs. It has 8,600 students and an admission rate of 65%. California State University-Stanislaus has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Modesto, California

Modesto, California
Modesto, California photo by Foolishfish

Modesto is located in Stanislaus County, California. It has a population of over 202,967, which has grown by 7.5% in the past ten years. The cost of living index in Modesto, 91, is below the national average. New single-family homes in Modesto cost $208,400 on average, which is far less than the state average. In 2008, one hundred thirteen new homes were constructed in Modesto, down from two hundred eighty-five the previous year.

The top three industries for women in Modesto are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average commute to work is about 26 minutes. More than 16.5% of Modesto residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.3%, is lower than the state average.

The unemployment rate in Modesto is 14.4%, which is greater than California's average of 12.3%.

The percentage of Modesto residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Livingway Tabernacle, Seventh Day Adventist Church and Bethel Pentecostal Church are all churches located in Modesto. The most prominent religious groups are the Catholic Church, the Salvation Army and the Assemblies of God.

Modesto is home to the King-Kennedy Center and the McClure Historical Country House as well as Muncy Park and John Muir Park. Shopping malls in the area include Roosevelt Shopping Center, Gregory Gardens Shopping Center and Western Plaza Shopping Center. Visitors to Modesto can choose from Best Western Town House Lodge, Apex Inn and Arrow Inn for temporary stays in the area.