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Career and Education Opportunities for Marketing Managers in California

California has a population of 36,961,664, which has grown by 9.12% over the past decade. Nicknamed the "Golden State," its capital is Sacramento, though its most populous city is Los Angeles.

There are currently 31,400 working marketing managers in California; this should grow 14% to 35,900 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $61 hourly or $127,680 per year on average in California and about $52 per hour or $108,580 annually on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in California earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: business development specialist, category manager, and head of marketing.

In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 the previous year. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Roughly 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the Architecture & Design Museum, the Bilingual Foundation of the Arts, and the Berenbaum Group.

CITIES WITH Marketing Manager OPPORTUNITIES IN California


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in California include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: California

California
California photo by Carpaltnl

California has a population of 36,961,664, which has grown by 9.12% over the past decade. Nicknamed the "Golden State," its capital is Sacramento, though its biggest city is Los Angeles. In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 in 2007. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Roughly 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the American Society of Military History & Museum, the Autry Museum of Western Heritage, and the Black Maria Art Gallery.