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Career and Education Opportunities for Advertising Managers in California

California has a population of 36,961,664, which has grown by 9.12% in the last 10 years. Nicknamed the "Golden State," its capital is Sacramento, though its most populous city is Los Angeles.

There are currently 6,300 working advertising managers in California; this should grow by 8% to 6,800 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $39 hourly or $82,510 annually on average in California. In the U.S. as a whole, their income is about $38 per hour or $80,220 yearly on average. Advertising managers earn less than people working in the category of Marketing and Advertising generally in California and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising campaign manager, head of sales promotion, and account specialist.

In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 the preceding year. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Approximately 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist attractions include the Black Maria Art Gallery, the Architecture & Design Museum, and the African.

CITIES WITH Advertising Manager OPPORTUNITIES IN California


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in California include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: California

California
California photo by Carpaltnl

California has a population of 36,961,664, which has grown by 9.12% over the past decade. Nicknamed the "Golden State," its capital is Sacramento, though its biggest city is Los Angeles. In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 in 2007. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Roughly 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the American Society of Military History & Museum, the Autry Museum of Western Heritage, and the Black Maria Art Gallery.