Marketing and Advertising: Career and Education Opportunities in California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
California has a population of 36,961,664, which has grown by 9.12% over the past decade. Nicknamed the "Golden State," its capital is Sacramento, though its biggest city is Los Angeles. In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 in 2007. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Roughly 26.6% of California residents have college degrees, which is higher than the national average.
The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the American Society of Military History & Museum, the Autry Museum of Western Heritage, and the Black Maria Art Gallery.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN California
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.