Career and Education Opportunities for Advertising Agents in Los Angeles, California
Los Angeles, California provides a wide variety of opportunities, both career and educational, for advertising agents. Currently, 21,000 people work as advertising agents in California. This is expected to grow 21% to about 25,300 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
The income of an advertising agent is about $22 hourly or $46,620 yearly on average in California. In the U.S. as a whole, their income is about $20 hourly or $43,480 annually on average. Advertising agents earn more than people working in the category of Sales and Clerical generally in California and more than people in the Sales and Clerical category nationally.
The Los Angeles area is home to 274 schools of higher education, including eight within twenty-five miles of Los Angeles where you can get a degree as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Los Angeles include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Santiago Canyon College - Orange, CA
Santiago Canyon College, 8045 E Chapman, Orange, CA 92869-4512. Santiago Canyon College is a large college located in Orange, California. It is a public school with primarily 2-year programs and has 13,086 students. Santiago Canyon College has a less than one year and a two to four year program in Advertising which graduated three and zero students respectively in 2008.
Fullerton College - Fullerton, CA
Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has a less than one year and a two to four year program in Advertising which graduated two and zero students respectively in 2008.
Chapman University - Orange, CA
Chapman University, One University Dr., Orange, CA 92866. Chapman University is a medium sized university located in Orange, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,131 students and an admission rate of 50%. Chapman University has a bachelor's degree program in Advertising which graduated one student in 2008.
Santa Ana College - Santa Ana, CA
Santa Ana College, 1530 W. 17th Street, Santa Ana, CA 92706-3398. Santa Ana College is a large college located in Santa Ana, California. It is a public school with primarily 2-year programs and has 26,464 students. Santa Ana College has a less than one year and a two to four year program in Advertising which graduated two and zero students respectively in 2008.
The Art Institute of California-Orange County - Santa Ana, CA
The Art Institute of California-Orange County, 3601 W Sunflower Ave, Santa Ana, CA 92704. The Art Institute of California-Orange County is a small school located in Santa Ana, California. It is a private for-profit school with primarily 4-year or above programs. It has 1,784 students and an admission rate of 48%. The Art Institute of California-Orange County has a bachelor's degree program in Advertising which graduated four students in 2008.
Orange Coast College - Costa Mesa, CA
Orange Coast College, 2701 Fairview Road, Costa Mesa, CA 92628-5005. Orange Coast College is a large college located in Costa Mesa, California. It is a public school with primarily 2-year programs and has 24,700 students. Orange Coast College has an associate's degree and a two to four year program in Advertising.
Los Angeles City College - Los Angeles, CA
Los Angeles City College, 855 N Vermont Ave, Los Angeles, CA 90029. Los Angeles City College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 17,310 students. Los Angeles City College has an associate's degree program in Advertising.
Pepperdine University - Malibu, CA
Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Advertising which graduated four students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Los Angeles, California
Los Angeles is located in Los Angeles County, California. It has a population of over 3,833,995, which has grown by 3.8% in the past ten years. The cost of living index in Los Angeles, 166, is far greater than the national average. New single-family homes in Los Angeles are valued at $361,500 on average, which is far greater than the state average. In 2008, seven hundred twelve new homes were built in Los Angeles, down from 1,551 the previous year.
The three big industries for women in Los Angeles are health care, educational services, and professional, scientific, and technical services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 30 minutes. More than 25.5% of Los Angeles residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.
The unemployment rate in Los Angeles is 13.9%, which is greater than California's average of 12.3%.
The percentage of Los Angeles residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. All Peoples Christian Church, All Saints Episcopal Church and All Saints Roman Catholic Church are some of the churches located in Los Angeles. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Los Angeles is home to the Balboa Municipal Golf Course and the Angels Flight Railway as well as Hazard Park and State Street Recreation Center. Shopping centers in the area include Encino Junior Shopping Center, Encino Oaks Shopping Center and Encino Town Center Shopping Center. Visitors to Los Angeles can choose from Best Western Mid-Wilshire Plaza, Best Western Westwood Pacific and Alma Lodge for temporary stays in the area.