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Career and Education Opportunities for Public Relations Managers in Los Angeles, California

Many educational and employment opportunities exist for public relations managers in the Los Angeles, California area. Currently, 5,300 people work as public relations managers in California. This is expected to grow by 17% to 6,200 people by 2016. This is better than the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Income for public relations managers is about $49 per hour or $102,310 yearly on average in California. Nationally, their income is about $43 per hour or $89,430 annually. Public relations managers earn less than people working in the category of Marketing and Advertising generally in California and less than people in the Marketing and Advertising category nationally. People working as public relations managers can fill a number of jobs, such as: public information director, communications manager, and executive counselor.

There are 274 schools of higher education in the Los Angeles area, including nine within twenty-five miles of Los Angeles where you can get a degree to start your career as a public relations manager. Public relations managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Los Angeles include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has a less than one year and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Chapman University - Orange, CA

Chapman University, One University Dr., Orange, CA 92866. Chapman University is a medium sized university located in Orange, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,131 students and an admission rate of 50%. Chapman University has a bachelor's degree program in Public Relations/Image Management which graduated sixty students in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.

Golden West College - Huntington Beach, CA

Golden West College, 15744 Golden West, Huntington Beach, CA 92647-2710. Golden West College is a large college located in Huntington Beach, California. It is a public school with primarily 2-year programs and has 14,000 students. Golden West College has an associate's degree and a two to four year program in Public Relations/Image Management.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated two and twenty-three students respectively in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Los Angeles, California

Los Angeles, California
Los Angeles, California photo by Diliff

Los Angeles is located in Los Angeles County, California. It has a population of over 3,833,995, which has grown by 3.8% in the past ten years. The cost of living index in Los Angeles, 166, is far greater than the national average. New single-family homes in Los Angeles are valued at $361,500 on average, which is far greater than the state average. In 2008, seven hundred twelve new homes were built in Los Angeles, down from 1,551 the previous year.

The three big industries for women in Los Angeles are health care, educational services, and professional, scientific, and technical services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 30 minutes. More than 25.5% of Los Angeles residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Los Angeles is 13.9%, which is greater than California's average of 12.3%.

The percentage of Los Angeles residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. All Peoples Christian Church, All Saints Episcopal Church and All Saints Roman Catholic Church are some of the churches located in Los Angeles. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Los Angeles is home to the Balboa Municipal Golf Course and the Angels Flight Railway as well as Hazard Park and State Street Recreation Center. Shopping centers in the area include Encino Junior Shopping Center, Encino Oaks Shopping Center and Encino Town Center Shopping Center. Visitors to Los Angeles can choose from Best Western Mid-Wilshire Plaza, Best Western Westwood Pacific and Alma Lodge for temporary stays in the area.