Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Marketing Managers in Los Angeles, California

There are many career and education opportunities for marketing managers in the Los Angeles, California area. There are currently 31,400 working marketing managers in California; this should grow by 14% to 35,900 working marketing managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $61 hourly or $127,680 annually on average in California and about $52 per hour or $108,580 annually on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in California, and better than the overall Marketing and Advertising category nationally. Jobs in this field include: marketing administrator, pricing specialist, and product development manager.

The Los Angeles area is home to 274 schools of higher education, including sixteen within twenty-five miles of Los Angeles where you can get a degree as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Los Angeles include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Santa Monica College - Santa Monica, CA

Santa Monica College, 1900 Pico Blvd, Santa Monica, CA 90405-1628. Santa Monica College is a large college located in Santa Monica, California. It is a public school with primarily 2-year programs and has 29,827 students. Santa Monica College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated three, seven, and zero students respectively in 2008.

Vanguard University of Southern California - Costa Mesa, CA

Vanguard University of Southern California, 55 Fair Dr, Costa Mesa, CA 92626. Vanguard University of Southern California is a small university located in Costa Mesa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,128 students and an admission rate of 81%. Vanguard University of Southern California has a bachelor's degree program in Marketing/Marketing Management.

Los Angeles Trade Technical College - Los Angeles, CA

Los Angeles Trade Technical College, 400 W Washington Blvd, Los Angeles, CA 90015-4181. Los Angeles Trade Technical College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 15,565 students. Los Angeles Trade Technical College has a one to two year and an associate's degree program in Apparel and Textile Marketing Management which graduated two and six students respectively in 2008.

East San Gabriel Valley Regional Occupational Program - West Covina, CA

East San Gabriel Valley Regional Occupational Program, 1501 W Del Norte St., West Covina, CA 91790. East San Gabriel Valley Regional Occupational Program is a small school located in West Covina, California. It is a public school with primarily 2-year programs and has 670 students. East San Gabriel Valley Regional Occupational Program has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated nine and twenty-one students respectively in 2008.

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has less than one year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated one, seven, and zero students respectively in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated one, five, and zero students respectively in 2008.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Mt San Antonio College - Walnut, CA

Mt San Antonio College, 1100 N Grand Ave, Walnut, CA 91789-1399. Mt San Antonio College is a large college located in Walnut, California. It is a public school with primarily 2-year programs and has 30,439 students. Mt San Antonio College has less than one year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated two, zero, and zero students respectively in 2008.

Santa Ana College - Santa Ana, CA

Santa Ana College, 1530 W. 17th Street, Santa Ana, CA 92706-3398. Santa Ana College is a large college located in Santa Ana, California. It is a public school with primarily 2-year programs and has 26,464 students. Santa Ana College has less than one year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated two, zero, and zero students respectively in 2008.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Orange Coast College - Costa Mesa, CA

Orange Coast College, 2701 Fairview Road, Costa Mesa, CA 92628-5005. Orange Coast College is a large college located in Costa Mesa, California. It is a public school with primarily 2-year programs and has 24,700 students. Orange Coast College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated two, one, and zero students respectively in 2008.

Woodbury University - Burbank, CA

Woodbury University, 7500 Glenoaks Blvd, Burbank, CA 91510-7846. Woodbury University is a small university located in Burbank, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,541 students and an admission rate of 39%. Woodbury University has a bachelor's degree program in Marketing/Marketing Management.

Azusa Pacific University - Azusa, CA

Azusa Pacific University, 901 E Alosta, Azusa, CA 91702-7000. Azusa Pacific University is a medium sized university located in Azusa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,501 students and an admission rate of 73%. Azusa Pacific University has a bachelor's degree program in Marketing, Other Specialties which graduated forty-five students in 2008.

El Camino Community College District - Torrance, CA

El Camino Community College District, 16007 Crenshaw Blvd, Torrance, CA 90506. El Camino Community College District is a large college located in Torrance, California. It is a public school with primarily 2-year programs and has 26,825 students. El Camino Community College District has an associate's degree and a two to four year program in Apparel and Textile Marketing Management which graduated three and zero students respectively in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

University of Phoenix-Southern California Campus - Costa Mesa, CA

University of Phoenix-Southern California Campus, 3090 Bristol Street, Suite 500, Costa Mesa, CA 92626-3079. University of Phoenix-Southern California Campus is a large university located in Costa Mesa, California. It is a private for-profit school with primarily 4-year or above programs and has 9,821 students. University of Phoenix-Southern California Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Los Angeles, California

Los Angeles, California
Los Angeles, California photo by Diliff

Los Angeles is located in Los Angeles County, California. It has a population of over 3,833,995, which has grown by 3.8% in the past ten years. The cost of living index in Los Angeles, 166, is far greater than the national average. New single-family homes in Los Angeles are valued at $361,500 on average, which is far greater than the state average. In 2008, seven hundred twelve new homes were built in Los Angeles, down from 1,551 the previous year.

The three big industries for women in Los Angeles are health care, educational services, and professional, scientific, and technical services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 30 minutes. More than 25.5% of Los Angeles residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Los Angeles is 13.9%, which is greater than California's average of 12.3%.

The percentage of Los Angeles residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. All Peoples Christian Church, All Saints Episcopal Church and All Saints Roman Catholic Church are some of the churches located in Los Angeles. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Los Angeles is home to the Balboa Municipal Golf Course and the Angels Flight Railway as well as Hazard Park and State Street Recreation Center. Shopping centers in the area include Encino Junior Shopping Center, Encino Oaks Shopping Center and Encino Town Center Shopping Center. Visitors to Los Angeles can choose from Best Western Mid-Wilshire Plaza, Best Western Westwood Pacific and Alma Lodge for temporary stays in the area.