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Marketing and Advertising: Career and Education Opportunities in Los Angeles, California

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Los Angeles, California
Los Angeles, California photo by Diliff

Los Angeles is located in Los Angeles County, California. It has a population of over 3,833,995, which has grown by 3.8% in the past ten years. The cost of living index in Los Angeles, 166, is far greater than the national average. New single-family homes in Los Angeles are valued at $361,500 on average, which is far greater than the state average. In 2008, seven hundred twelve new homes were built in Los Angeles, down from 1,551 the previous year.

The three big industries for women in Los Angeles are health care, educational services, and professional, scientific, and technical services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 30 minutes. More than 25.5% of Los Angeles residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Los Angeles is 13.9%, which is greater than California's average of 12.3%.

The percentage of Los Angeles residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. All Peoples Christian Church, All Saints Episcopal Church and All Saints Roman Catholic Church are some of the churches located in Los Angeles. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Los Angeles is home to the Balboa Municipal Golf Course and the Angels Flight Railway as well as Hazard Park and State Street Recreation Center. Shopping centers in the area include Encino Junior Shopping Center, Encino Oaks Shopping Center and Encino Town Center Shopping Center. Visitors to Los Angeles can choose from Best Western Mid-Wilshire Plaza, Best Western Westwood Pacific and Alma Lodge for temporary stays in the area.

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CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.