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Career and Education Opportunities for Market Research Analysts in California

California has a population of 36,961,664, which has grown by 9.12% in the last 10 years. Nicknamed the "Golden State," its capital is Sacramento, though its largest city is Los Angeles.

About 30,200 people are currently employed as market research analysts in California. By 2016, this is expected to grow by 21% to 36,500 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $31 per hour or $66,400 annually on average in California. Nationally, their income is about $29 per hour or $61,070 annually. Compared with people working in the overall category of Social Sciences, people working as market research analysts in California earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: marketing forecaster, market research consultant, and researcher.

In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 in 2007. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Approximately 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the African, the Blitzstein Museum of Art, and the Bilingual Foundation of the Arts.

CITIES WITH Market Research Analyst OPPORTUNITIES IN California


JOB DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

Similar jobs with educational opportunities in California include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

LOCATION INFORMATION: California

California
California photo by Carpaltnl

California has a population of 36,961,664, which has grown by 9.12% over the past decade. Nicknamed the "Golden State," its capital is Sacramento, though its biggest city is Los Angeles. In 2008, there were a total of 21,063,338 jobs in California. The average annual income was $43,852 in 2008, up from $43,402 in 2007. The unemployment rate in California was 11.4% in 2009, which has grown by 4.2% since the previous year. Roughly 26.6% of California residents have college degrees, which is higher than the national average.

The top industries in California include other electronic parts merchant wholesalers, payroll services, and wineries. Notable tourist destinations include the American Society of Military History & Museum, the Autry Museum of Western Heritage, and the Black Maria Art Gallery.