Career and Education Opportunities for Advertising Agents in Lancaster, California
Lancaster, California provides a wide variety of opportunities, both career and educational, for advertising agents. Currently, 21,000 people work as advertising agents in California. This is expected to grow by 21% to about 25,300 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $22 hourly or $46,620 per year on average in California. Nationally, their income is about $20 per hour or $43,480 yearly. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in California earn more. They earn more than people working in the overall category of Sales and Clerical nationally.
The Lancaster area is home to 210 schools of higher education, including two within twenty-five miles of Lancaster where you can get a degree as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Lancaster include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Los Angeles City College - Los Angeles, CA
Los Angeles City College, 855 N Vermont Ave, Los Angeles, CA 90029. Los Angeles City College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 17,310 students. Los Angeles City College has an associate's degree program in Advertising.
Pepperdine University - Malibu, CA
Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Advertising which graduated four students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Lancaster, California
Lancaster is situated in Los Angeles County, California. It has a population of over 145,469, which has grown by 22.5% over the last ten years. The cost of living index in Lancaster, 130, is far greater than the national average. New single-family homes in Lancaster cost $144,700 on average, which is far less than the state average. In 2008, two hundred ninety-six new homes were constructed in Lancaster, down from eight hundred six the previous year.
The three most popular industries for women in Lancaster are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and public administration. The average commute to work is about 32 minutes. More than 15.8% of Lancaster residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.
The unemployment rate in Lancaster is 17.6%, which is greater than California's average of 12.3%.
The percentage of Lancaster residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Lancaster is home to the Los Angeles County Animal Shelter Number 5 and the Lancaster City Hall as well as Mays Field and Mariposa Park. Shopping centers in the area include Antelope Valley Center Shopping Center, Antelope Valley Plaza Shopping Center and West Lancaster Plaza Shopping Center. Visitors to Lancaster can choose from Best Western Antelope Valley I, Aloha Motel and Bonaire Motel for temporary stays in the area.