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Marketing and Advertising: Career and Education Opportunities in Lancaster, California

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Lancaster, California
Lancaster, California photo by File Upload Bot

Lancaster is situated in Los Angeles County, California. It has a population of over 145,469, which has grown by 22.5% over the last ten years. The cost of living index in Lancaster, 130, is far greater than the national average. New single-family homes in Lancaster cost $144,700 on average, which is far less than the state average. In 2008, two hundred ninety-six new homes were constructed in Lancaster, down from eight hundred six the previous year.

The three most popular industries for women in Lancaster are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and public administration. The average commute to work is about 32 minutes. More than 15.8% of Lancaster residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.

The unemployment rate in Lancaster is 17.6%, which is greater than California's average of 12.3%.

The percentage of Lancaster residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Lancaster is home to the Los Angeles County Animal Shelter Number 5 and the Lancaster City Hall as well as Mays Field and Mariposa Park. Shopping centers in the area include Antelope Valley Center Shopping Center, Antelope Valley Plaza Shopping Center and West Lancaster Plaza Shopping Center. Visitors to Lancaster can choose from Best Western Antelope Valley I, Aloha Motel and Bonaire Motel for temporary stays in the area.

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.