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Career and Education Opportunities for Public Relations Specialists in Lancaster, California

If you want to be a public relations specialist, the Lancaster, California area offers many opportunities both for education and employment. Currently, 26,000 people work as public relations specialists in California. This is expected to grow by 19% to about 30,800 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $28 per hour or $58,700 yearly on average in California and about $24 hourly or $51,280 per year on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: publicity consultant, publicity writer, and public information specialist.

The Lancaster area is home to 210 schools of higher education, including fourteen within twenty-five miles of Lancaster where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Lancaster include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

California State University-Los Angeles - Los Angeles, CA

California State University-Los Angeles, 5151 State University Dr, Los Angeles, CA 90032. California State University-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 20,856 students and an admission rate of 62%. California State University-Los Angeles has a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight students in 2008.

California State Polytechnic University-Pomona - Pomona, CA

California State Polytechnic University-Pomona, 3801 W Temple Ave, Pomona, CA 91768. California State Polytechnic University-Pomona is a large university located in Pomona, California. It is a public school with primarily 4-year or above programs. It has 21,206 students and an admission rate of 69%. California State Polytechnic University-Pomona has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-one students in 2008.

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

Biola University - La Mirada, CA

Biola University, 13800 Biola Ave, La Mirada, CA 90639-0001. Biola University is a medium sized university located in La Mirada, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,893 students and an admission rate of 81%. Biola University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-six students in 2008.

California State University-Dominguez Hills - Carson, CA

California State University-Dominguez Hills, 1000 E Victoria St, Carson, CA 90747-0005. California State University-Dominguez Hills is a large university located in Carson, California. It is a public school with primarily 4-year or above programs. It has 12,842 students and an admission rate of 12%. California State University-Dominguez Hills has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-two students in 2008.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-two students in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated thirteen, thirteen, and fifteen students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated two and twenty-three students respectively in 2008.

Azusa Pacific University - Azusa, CA

Azusa Pacific University, 901 E Alosta, Azusa, CA 91702-7000. Azusa Pacific University is a medium sized university located in Azusa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,501 students and an admission rate of 73%. Azusa Pacific University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Loyola Marymount University - Los Angeles, CA

Loyola Marymount University, One Lmu Drive, Los Angeles, CA 90045-2659. Loyola Marymount University is a medium sized university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,011 students and an admission rate of 50%. Loyola Marymount University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated seven and eight students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Lancaster, California

Lancaster, California
Lancaster, California photo by File Upload Bot

Lancaster is situated in Los Angeles County, California. It has a population of over 145,469, which has grown by 22.5% over the last ten years. The cost of living index in Lancaster, 130, is far greater than the national average. New single-family homes in Lancaster cost $144,700 on average, which is far less than the state average. In 2008, two hundred ninety-six new homes were constructed in Lancaster, down from eight hundred six the previous year.

The three most popular industries for women in Lancaster are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and public administration. The average commute to work is about 32 minutes. More than 15.8% of Lancaster residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.

The unemployment rate in Lancaster is 17.6%, which is greater than California's average of 12.3%.

The percentage of Lancaster residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Lancaster is home to the Los Angeles County Animal Shelter Number 5 and the Lancaster City Hall as well as Mays Field and Mariposa Park. Shopping centers in the area include Antelope Valley Center Shopping Center, Antelope Valley Plaza Shopping Center and West Lancaster Plaza Shopping Center. Visitors to Lancaster can choose from Best Western Antelope Valley I, Aloha Motel and Bonaire Motel for temporary stays in the area.