Marketing and Advertising: Career and Education Opportunities in Irvine, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Irvine is situated in Orange County, California. It has a population of over 207,500, which has grown by 45.0% over the last ten years. The cost of living index in Irvine, 136, is far greater than the national average. New single-family homes in Irvine are valued at $283,000 on average, which is below the state average. In 2008, one hundred twenty-five new homes were built in Irvine, down from two hundred twenty-nine the previous year.
The three big industries for women in Irvine are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, educational services, and computer and electronic products. The average travel time to work is about 23 minutes. More than 58.4% of Irvine residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 24.2%, is higher than the state average.
The unemployment rate in Irvine is 7.3%, which is less than California's average of 12.3%.
The percentage of Irvine residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.
Irvine is home to the International Raceway and the Heritage Park Library as well as Heritage Park and Alderwood Park. Shopping centers in the area include Heritage Plaza Shopping Center, Alton Square Shopping Center and Arbor Village Shopping Center. Visitors to Irvine can choose from Atrium Hotel At Orange County Airport and Amerilodge Electronics for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.