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Career and Education Opportunities for Advertising Managers in Fullerton, California

Advertising managers can find both educational opportunities and jobs in the Fullerton, California area. About 6,300 people are currently employed as advertising managers in California. By 2016, this is expected to grow by 8% to about 6,800 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $39 hourly or $82,510 per year on average in California and about $38 per hour or $80,220 annually on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in California and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising agency manager, promotions director, and account executive.

There are ninety-two schools of higher education in the Fullerton area, including eleven within twenty-five miles of Fullerton where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Fullerton include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Vanguard University of Southern California - Costa Mesa, CA

Vanguard University of Southern California, 55 Fair Dr, Costa Mesa, CA 92626. Vanguard University of Southern California is a small university located in Costa Mesa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,128 students and an admission rate of 81%. Vanguard University of Southern California has a bachelor's degree program in Marketing/Marketing Management.

Orange Coast College - Costa Mesa, CA

Orange Coast College, 2701 Fairview Road, Costa Mesa, CA 92628-5005. Orange Coast College is a large college located in Costa Mesa, California. It is a public school with primarily 2-year programs and has 24,700 students. Orange Coast College has an associate's degree and a two to four year program in Advertising.

Santiago Canyon College - Orange, CA

Santiago Canyon College, 8045 E Chapman, Orange, CA 92869-4512. Santiago Canyon College is a large college located in Orange, California. It is a public school with primarily 2-year programs and has 13,086 students. Santiago Canyon College has a less than one year and a two to four year program in Advertising which graduated three and zero students respectively in 2008.

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, less than one year and two to four year which graduated one and zero students respectively in 2008.
  • Advertising, less than one year and two to four year which graduated two and zero students respectively in 2008.

Chapman University - Orange, CA

Chapman University, One University Dr., Orange, CA 92866. Chapman University is a medium sized university located in Orange, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,131 students and an admission rate of 50%. Chapman University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 60 students in 2008.
  • Advertising, bachelor's degree which graduated 1 student in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

Santa Ana College - Santa Ana, CA

Santa Ana College, 1530 W. 17th Street, Santa Ana, CA 92706-3398. Santa Ana College is a large college located in Santa Ana, California. It is a public school with primarily 2-year programs and has 26,464 students. Santa Ana College has a less than one year and a two to four year program in Advertising which graduated two and zero students respectively in 2008.

The Art Institute of California-Orange County - Santa Ana, CA

The Art Institute of California-Orange County, 3601 W Sunflower Ave, Santa Ana, CA 92704. The Art Institute of California-Orange County is a small school located in Santa Ana, California. It is a private for-profit school with primarily 4-year or above programs. It has 1,784 students and an admission rate of 48%. The Art Institute of California-Orange County has a bachelor's degree program in Advertising which graduated four students in 2008.

Golden West College - Huntington Beach, CA

Golden West College, 15744 Golden West, Huntington Beach, CA 92647-2710. Golden West College is a large college located in Huntington Beach, California. It is a public school with primarily 2-year programs and has 14,000 students. Golden West College has an associate's degree and a two to four year program in Public Relations/Image Management.

University of Phoenix-Southern California Campus - Costa Mesa, CA

University of Phoenix-Southern California Campus, 3090 Bristol Street, Suite 500, Costa Mesa, CA 92626-3079. University of Phoenix-Southern California Campus is a large university located in Costa Mesa, California. It is a private for-profit school with primarily 4-year or above programs and has 9,821 students. University of Phoenix-Southern California Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Fullerton, California

Fullerton, California
Fullerton, California photo by Geographer

Fullerton is located in Orange County, California. It has a population of over 131,868, which has grown by 4.7% in the past ten years. The cost of living index in Fullerton, 140, is far greater than the national average. New single-family homes in Fullerton are valued at $177,700 on average, which is far less than the state average. In 2008, thirty-one new homes were built in Fullerton, down from thirty-five the previous year.

The three big industries for women in Fullerton are educational services, health care, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 31.3% of Fullerton residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.8%, is higher than the state average.

The unemployment rate in Fullerton is 10.8%, which is less than California's average of 12.3%.

The percentage of Fullerton residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.

Fullerton is home to the Fullerton Public Library and the Muckenthaler Cultural Center as well as Hermosa School Park and Woodcrest Park. Shopping centers in the area include Fullerton Town Center Shopping Center, Fullerton University Shopping Center and West Fullerton Shopping Center. Visitors to Fullerton can choose from AKUA Motor Inn, Ambassador Inn and Anaheim Park Hotel for temporary stays in the area.