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Career and Education Opportunities for Market Research Analysts in Fullerton, California

There is a wide variety of career and education opportunities for market research analysts in the Fullerton, California area. There are currently 30,200 working market research analysts in California; this should grow 21% to 36,500 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $31 hourly or $66,400 yearly on average in California and about $29 hourly or $61,070 annually on average in the U.S. as a whole. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in California, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: strategic planning director, market analyst, and database marketing analyst.

There are twelve schools within twenty-five miles of Fullerton where you can study to be a market research analyst, among ninety-two schools of higher education total in the Fullerton area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Fullerton include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Coastline Community College - Fountain Valley, CA

Coastline Community College, 11460 Warner Ave, Fountain Valley, CA 92708-2597. Coastline Community College is a large college located in Fountain Valley, California. It is a public school with primarily 2-year programs and has 14,200 students. Coastline Community College has an associate's degree program in Economics.

California State University-Fullerton - Fullerton, CA

California State University-Fullerton, 800 N State College Blvd, Fullerton, CA 92831-3599. California State University-Fullerton is a large university located in Fullerton, California. It is a public school with primarily 4-year or above programs. It has 36,990 students and an admission rate of 60%. California State University-Fullerton has a bachelor's degree and a master's degree program in Economics which graduated one and fourteen students respectively in 2008.

Saddleback College - Mission Viejo, CA

Saddleback College, 28000 Marguerite Pky, Mission Viejo, CA 92692-3635. Saddleback College is a large college located in Mission Viejo, California. It is a public school with primarily 2-year programs and has 20,706 students. Saddleback College has an associate's degree program in Economics which graduated nine students in 2008.

Santiago Canyon College - Orange, CA

Santiago Canyon College, 8045 E Chapman, Orange, CA 92869-4512. Santiago Canyon College is a large college located in Orange, California. It is a public school with primarily 2-year programs and has 13,086 students. Santiago Canyon College has an associate's degree program in Economics which graduated one student in 2008.

Fullerton College - Fullerton, CA

Fullerton College, 321 E Chapman Avenue, Fullerton, CA 92832-2095. Fullerton College is a large college located in Fullerton, California. It is a public school with primarily 2-year programs and has 22,500 students. Fullerton College has an associate's degree program in Economics which graduated six students in 2008.

Chapman University - Orange, CA

Chapman University, One University Dr., Orange, CA 92866. Chapman University is a medium sized university located in Orange, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,131 students and an admission rate of 50%. Chapman University has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

Irvine Valley College - Irvine, CA

Irvine Valley College, 5500 Irvine Center Drive, Irvine, CA 92618-0301. Irvine Valley College is a medium sized college located in Irvine, California. It is a public school with primarily 2-year programs and has 11,963 students. Irvine Valley College has an associate's degree program in Economics which graduated one student in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has an associate's degree program in Economics.

Santa Ana College - Santa Ana, CA

Santa Ana College, 1530 W. 17th Street, Santa Ana, CA 92706-3398. Santa Ana College is a large college located in Santa Ana, California. It is a public school with primarily 2-year programs and has 26,464 students. Santa Ana College has an associate's degree program in Economics which graduated five students in 2008.

Orange Coast College - Costa Mesa, CA

Orange Coast College, 2701 Fairview Road, Costa Mesa, CA 92628-5005. Orange Coast College is a large college located in Costa Mesa, California. It is a public school with primarily 2-year programs and has 24,700 students. Orange Coast College has an associate's degree program in Economics which graduated ten students in 2008.

California State University-Long Beach - Long Beach, CA

California State University-Long Beach, 1250 Bellflower Blvd, Long Beach, CA 90840-0115. California State University-Long Beach is a large university located in Long Beach, California. It is a public school with primarily 4-year or above programs. It has 37,891 students and an admission rate of 47%. California State University-Long Beach has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated five and nine students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 7 students in 2008.

University of California-Irvine - Irvine, CA

University of California-Irvine, , Irvine, CA 92697. University of California-Irvine is a large university located in Irvine, California. It is a public school with primarily 4-year or above programs. It has 25,899 students and an admission rate of 56%. University of California-Irvine has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated four, ten, and seventeen students respectively in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 10 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 156 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Fullerton, California

Fullerton, California
Fullerton, California photo by Geographer

Fullerton is located in Orange County, California. It has a population of over 131,868, which has grown by 4.7% in the past ten years. The cost of living index in Fullerton, 140, is far greater than the national average. New single-family homes in Fullerton are valued at $177,700 on average, which is far less than the state average. In 2008, thirty-one new homes were built in Fullerton, down from thirty-five the previous year.

The three big industries for women in Fullerton are educational services, health care, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 31.3% of Fullerton residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.8%, is higher than the state average.

The unemployment rate in Fullerton is 10.8%, which is less than California's average of 12.3%.

The percentage of Fullerton residents that are affiliated with a religious congregation, 44.8%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Charismatic Churches Independent.

Fullerton is home to the Fullerton Public Library and the Muckenthaler Cultural Center as well as Hermosa School Park and Woodcrest Park. Shopping centers in the area include Fullerton Town Center Shopping Center, Fullerton University Shopping Center and West Fullerton Shopping Center. Visitors to Fullerton can choose from AKUA Motor Inn, Ambassador Inn and Anaheim Park Hotel for temporary stays in the area.