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Career and Education Opportunities for Telemarketers in Fresno, California

There are many career and education opportunities for telemarketers in the Fresno, California area. There are currently 34,000 jobs for telemarketers in California and this is projected to shrink 11% to about 30,200 jobs by 2016. This is better than the nation as a whole, where employment opportunities for telemarketers are expected to shrink by about 11.1%. Telemarketers generally solicit orders for goods or services over the telephone.

Income for telemarketers is about $12 per hour or $25,850 yearly on average in California. Nationally, their income is about $10 hourly or $21,960 per year. Earnings for telemarketers are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.

There are twenty-four schools of higher education in the Fresno area, including one within twenty-five miles of Fresno where you can get a degree to start your career as a telemarketer. Telemarketers usually hold a high school diploma or GED, so you can expect to spend only a short time training to become a telemarketer if you already have a high school diploma.


Telemarketer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, telemarketers solicit orders for goods or services over the telephone.

Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.

Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.

Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.

Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.

Similar jobs with educational opportunities in Fresno include:

  • Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.


Fresno City College - Fresno, CA

Fresno City College, 1101 E. University Ave, Fresno, CA 93741. Fresno City College is a large college located in Fresno, California. It is a public school with primarily 2-year programs and has 23,063 students. Fresno City College has 2 areas of study related to Telemarketer. They are:

  • Sales, Distribution, and Marketing Operations, associate's degree and two to four year which graduated one and zero students respectively in 2008.
  • Selling Skills and Sales Operations, less than one year and two to four year which graduated two and zero students respectively in 2008.


National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.


Fresno, California
Fresno, California photo by Cadking3

Fresno is situated in Fresno County, California. It has a population of over 476,050, which has grown by 11.3% over the last ten years. The cost of living index in Fresno, 94, is below the national average. New single-family homes in Fresno are valued at $156,200 on average, which is far less than the state average. In 2008, 1,230 new homes were constructed in Fresno, down from 2,016 the previous year.

The three big industries for women in Fresno are health care, educational services, and social assistance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 22 minutes. More than 19.0% of Fresno residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fresno is 14.8%, which is greater than California's average of 12.3%.

The percentage of Fresno residents that are affiliated with a religious congregation, 47.5%, is less than the national average but more than the state average. Pearlygrove Baptist Church, Peace Lutheran Church and Golden Harvest Church of God in Christ are all churches located in Fresno. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Fresno is home to the Cribari Winery and the Aspen Hall as well as Beiden Field and Woodward Park. Shopping malls in the area include Figarden Shopping Center, First And Shaw Shopping Center and Fresno Fashion Fair Shopping Center. Visitors to Fresno can choose from Bedding & Fine Furniture, Best Budget Inn and Best Value Water Tree Inn for temporary stays in the area.