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Career and Education Opportunities for Sales Managers in Fresno, California

Fresno, California provides a wide variety of opportunities, both career and educational, for sales managers. Currently, 50,600 people work as sales managers in California. This is expected to grow by 15% to about 58,400 people by 2016. This is better than the national trend for sales managers, which sees this job pool growing by about 14.9% over the next eight years. In general, sales managers direct the actual distribution or movement of a product or service to the customer.

Sales managers earn about $48 hourly or $101,720 per year on average in California and about $46 hourly or $97,260 per year on average nationally. Incomes for sales managers are better than in the overall category of Services in California, and better than the overall Services category nationally. Sales managers work in a variety of jobs, including: professional equipment sales and service manager, division head, and export manager.

The Fresno area is home to twenty-four schools of higher education, including nine within twenty-five miles of Fresno where you can get a degree as a sales manager. Sales managers usually hold a Bachelor's degree, so it will take about four years to learn to be a sales manager if you already have a high school diploma.

CAREER DESCRIPTION: Sales Manager

Sales Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, sales managers direct the actual distribution or movement of a product or service to the customer. They also coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.

Sales managers formulate and direct staffing, training, and performance evaluations to evolve and control sales and service programs. They also decide on price schedules and discount rates. Equally important, sales managers have to inspect operational records and reports to project sales and decide on profitability. They are often called upon to monitor customer preferences to establish focus of sales efforts. They are expected to resolve customer complaints regarding sales and service. Finally, sales managers represent company at trade association meetings to promote products.

Every day, sales managers are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems.

It is important for sales managers to oversee regional and local sales managers and their staffs. They are often called upon to direct foreign sales and service outlets of an organization. They also represent company at trade association meetings to promote products. They are sometimes expected to direct and schedule efforts involving sales of manufactured products, services, commodities, real estate or other subjects of sale. Somewhat less frequently, sales managers are also expected to meet or confer with department heads to develop advertising services and to secure data on equipment and customer specifications.

Sales managers sometimes are asked to direct clerical staff to keep records of export correspondence and credit collections, and to maintain current data on tariffs and restrictions. and assess marketing potential of new and existing store locations, considering statistics and expenditures. And finally, they sometimes have to talk with potential customers regarding equipment needs and advise customers on types of apparatus to purchase.

Like many other jobs, sales managers must have exceptional integrity and be reliable.

Similar jobs with educational opportunities in Fresno include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Casino Manager. Plan, organize, direct, or coordinate gaming operations in a casino. Formulate gaming policies for their area of responsibility.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Food Service Manager. Plan, direct, or coordinate activities of an organization or department that serves food and beverages.
  • Hotel or Motel Manager. Plan, direct, or coordinate activities of an organization or department that provides lodging and other accommodations.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Sales Manager Training

Fresno City College - Fresno, CA

Fresno City College, 1101 E. University Ave, Fresno, CA 93741. Fresno City College is a large college located in Fresno, California. It is a public school with primarily 2-year programs and has 23,063 students. Fresno City College has less than one year, associate's degree, and two to four year programs in Business Administration and Management which graduated twenty-eight, fifty-six, and zero students respectively in 2008.

California State University-Fresno - Fresno, CA

California State University-Fresno, 5241 N Maple Ave, Fresno, CA 93740. California State University-Fresno is a large university located in Fresno, California. It is a public school with primarily 4-year or above programs. It has 22,613 students and an admission rate of 69%. California State University-Fresno has a bachelor's degree and a master's degree program in Business Administration and Management which graduated two and seventy students respectively in 2008.

Clovis Adult Education - Clovis, CA

Clovis Adult Education, 1452 David E Cook Way, Clovis, CA 93611. Clovis Adult Education is a small school located in Clovis, California. It is a public school with primarily less-than 2-year programs and has 2,429 students. Clovis Adult Education has a one to two year program in Business/Commerce which graduated thirteen students in 2008.

West Hills College-Lemoore - Lemoore, CA

West Hills College-Lemoore, 555 College Avenue, Lemoore, CA 93245. West Hills College-Lemoore is a small college located in Lemoore, California. It is a public school with primarily 2-year programs and has 4,101 students. West Hills College-Lemoore has an associate's degree and a two to four year program in Business Administration and Management which graduated thirty-four and zero students respectively in 2008.

University of Phoenix-Central Valley Campus - Fresno, CA

University of Phoenix-Central Valley Campus, 45 Riverpark Place West Suite 300, Fresno, CA 93720-1562. University of Phoenix-Central Valley Campus is a small university located in Fresno, California. It is a private for-profit school with primarily 4-year or above programs and has 1,800 students. University of Phoenix-Central Valley Campus has 2 areas of study related to Sales Manager. They are:

  • Business Administration and Management, bachelor's degree and master's degree which graduated 154 and forty-one students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

MCed Career College - Fresno, CA

MCed Career College, 2002 N Gateway Blvd, Fresno, CA 93727. MCed Career College is a small college located in Fresno, California. It is a private for-profit school with primarily less-than 2-year programs. It has 256 students and an admission rate of 92%. MCed Career College has a less than one year program in Business Administration and Management which graduated six students in 2008.

San Joaquin Valley College-Fresno - Fresno, CA

San Joaquin Valley College-Fresno, 295 E Sierra Ave, Fresno, CA 93710-3616. San Joaquin Valley College-Fresno is a small college located in Fresno, California. It is a private for-profit school with primarily 2-year programs and has 832 students. San Joaquin Valley College-Fresno has an associate's degree program in Business Administration and Management which graduated twenty-six students in 2008.

Reedley College - Reedley, CA

Reedley College, 995 N Reed Ave, Reedley, CA 93654. Reedley College is a large college located in Reedley, California. It is a public school with primarily 2-year programs and has 15,174 students. Reedley College has 2 areas of study related to Sales Manager. They are:

  • Business/Commerce, associate's degree and two to four year.
  • Business Administration and Management, less than one year, associate's degree, and two to four year which graduated one, ten, and zero students respectively in 2008.

Fresno Pacific University - Fresno, CA

Fresno Pacific University, 1717 S Chestnut Ave, Fresno, CA 93702-4709. Fresno Pacific University is a small university located in Fresno, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,375 students and an admission rate of 76%. Fresno Pacific University has 2 areas of study related to Sales Manager. They are:

  • Business Administration and Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 2 students in 2008.

CERTIFICATIONS

Accredited Adviser in Insurance: The Accredited Adviser in Insurance program gives you the tools you need to establish a clear professional advantage in the marketplace and fulfill your commitment to customer service.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Associate in Insurance Services: The Associate in Insurance Services program is a nationally recognized educational program designed specifically for insurance personnel.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Professional in Training: For those packagers having fewer than six years of academic and/or work experience, a Certified Professionals in Training (CPIT) program is offered.

For more information, see the Institute of Packaging Professionals website.

Certified Forensic Computer Examiner: The External CFCE process is open to qualified applicants who believe that they have the necessary training and experience to become a Certified Forensic Computer Examiner.

For more information, see the International Association of Computer Investigative Specialists website.

Zoning Inspector: This certification is for enforcement officers employed by a local government entity to enforce local zoning ordinances which provide minimum standards for property use, public health and welfare by controlling the design, location, and use of all structures, sites, signs and buildings through the regulated and orderly development of land and land uses within the jurisdiction.

For more information, see the International Code Council website.

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certification in Meetings Management: MPI's Global Certification in Meeting Management is an elite, intensive-learning opportunity designed for tenured and highly accomplished members of our global meeting industry community who seek career acceleration and advancement and professional recognition.

For more information, see the Meeting Professionals International website.

Teradata Certified Professional: Teradata Certified Professionals V2R5 have proven their expertise in core concepts of Teradata products.

For more information, see the NCR - Teradata website.

Certified Linen Technician: This program content provides: Cost analysis; Strategies for working with a linen management committee; Goals, implementation guidelines, & procedures for linen usage; Analysis of various linen distribution systems; Guidelines for establishing linen standards; Key components to ensure a successful linen managment program.

For more information, see the National Association of Institutional Linen Management website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

Certified Industrial Maintenance Mechanic: Certified Industrial Maintenance Mechanic® (CIMM®) Program CIMM® will provide a non-biased, third-party, objective assessment and confirmation of the skills of your industrial maintenance mechanics.

For more information, see the Society for Maintenance & Reliability Professionals website.

WOW Certified E-Commerce Manager: E-Commerce Managers are masters at developing and executing web marketing and e-commerce strategies and operations.

For more information, see the World Organization of Webmasters website.

LOCATION INFORMATION: Fresno, California

Fresno, California
Fresno, California photo by Cadking3

Fresno is situated in Fresno County, California. It has a population of over 476,050, which has grown by 11.3% over the last ten years. The cost of living index in Fresno, 94, is below the national average. New single-family homes in Fresno are valued at $156,200 on average, which is far less than the state average. In 2008, 1,230 new homes were constructed in Fresno, down from 2,016 the previous year.

The three big industries for women in Fresno are health care, educational services, and social assistance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 22 minutes. More than 19.0% of Fresno residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fresno is 14.8%, which is greater than California's average of 12.3%.

The percentage of Fresno residents that are affiliated with a religious congregation, 47.5%, is less than the national average but more than the state average. Pearlygrove Baptist Church, Peace Lutheran Church and Golden Harvest Church of God in Christ are all churches located in Fresno. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Fresno is home to the Cribari Winery and the Aspen Hall as well as Beiden Field and Woodward Park. Shopping malls in the area include Figarden Shopping Center, First And Shaw Shopping Center and Fresno Fashion Fair Shopping Center. Visitors to Fresno can choose from Bedding & Fine Furniture, Best Budget Inn and Best Value Water Tree Inn for temporary stays in the area.