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Career and Education Opportunities for Market Survey Representatives in Fresno, California

If you want to be a market survey representative, the Fresno, California area offers many opportunities both for education and employment. Currently, 2,500 people work as market survey representatives in California. This is expected to grow by 24% to about 3,100 people by 2016. This is not quite as good as the national trend for market survey representatives, which sees this job pool growing by about 30.4% over the next eight years. Market survey representatives generally design or conduct surveys.

The income of a market survey representative is about $19 hourly or $40,800 yearly on average in California. In the U.S. as a whole, their income is about $17 per hour or $36,220 annually on average. Incomes for market survey representatives are not quite as good as in the overall category of Social Sciences in California, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: research interviewer, consultant, and field interviewer.

There are twenty-four schools of higher education in the Fresno area, including one within twenty-five miles of Fresno where you can get a degree to start your career as a market survey representative. The most common level of education for market survey representatives is a Bachelor's degree. You can expect to spend about four years training to become a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Fresno include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

California State University-Fresno - Fresno, CA

California State University-Fresno, 5241 N Maple Ave, Fresno, CA 93740. California State University-Fresno is a large university located in Fresno, California. It is a public school with primarily 4-year or above programs. It has 22,613 students and an admission rate of 69%. California State University-Fresno has a bachelor's degree program in Economics which graduated three students in 2008.

CERTIFICATIONS

Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.

LOCATION INFORMATION: Fresno, California

Fresno, California
Fresno, California photo by Cadking3

Fresno is situated in Fresno County, California. It has a population of over 476,050, which has grown by 11.3% over the last ten years. The cost of living index in Fresno, 94, is below the national average. New single-family homes in Fresno are valued at $156,200 on average, which is far less than the state average. In 2008, 1,230 new homes were constructed in Fresno, down from 2,016 the previous year.

The three big industries for women in Fresno are health care, educational services, and social assistance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 22 minutes. More than 19.0% of Fresno residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fresno is 14.8%, which is greater than California's average of 12.3%.

The percentage of Fresno residents that are affiliated with a religious congregation, 47.5%, is less than the national average but more than the state average. Pearlygrove Baptist Church, Peace Lutheran Church and Golden Harvest Church of God in Christ are all churches located in Fresno. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Fresno is home to the Cribari Winery and the Aspen Hall as well as Beiden Field and Woodward Park. Shopping malls in the area include Figarden Shopping Center, First And Shaw Shopping Center and Fresno Fashion Fair Shopping Center. Visitors to Fresno can choose from Bedding & Fine Furniture, Best Budget Inn and Best Value Water Tree Inn for temporary stays in the area.