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Career and Education Opportunities for Copy Writers in Fresno, California

Copy writer career and educational opportunities abound in Fresno, California. About 17,800 people are currently employed as copy writers in California. By 2016, this is expected to grow 19% to about 21,100 people employed. This is better than the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn about $32 per hour or $67,540 annually on average in California and about $25 per hour or $53,070 per year on average nationally. Compared with people working in the overall category of Writing and Editing, people working as copy writers in California earn more. They earn less than people working in the overall category of Writing and Editing nationally. Jobs in this field include: account executive, online content developer, and advertising copywriter.

There are two schools within twenty-five miles of Fresno where you can study to be a copy writer, among twenty-four schools of higher education total in the Fresno area. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Fresno include:

  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

California State University-Fresno - Fresno, CA

California State University-Fresno, 5241 N Maple Ave, Fresno, CA 93740. California State University-Fresno is a large university located in Fresno, California. It is a public school with primarily 4-year or above programs. It has 22,613 students and an admission rate of 69%. California State University-Fresno has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 151 and five students respectively in 2008.

Fresno Pacific University - Fresno, CA

Fresno Pacific University, 1717 S Chestnut Ave, Fresno, CA 93702-4709. Fresno Pacific University is a small university located in Fresno, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,375 students and an admission rate of 76%. Fresno Pacific University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Fresno, California

Fresno, California
Fresno, California photo by Cadking3

Fresno is situated in Fresno County, California. It has a population of over 476,050, which has grown by 11.3% over the last ten years. The cost of living index in Fresno, 94, is below the national average. New single-family homes in Fresno are valued at $156,200 on average, which is far less than the state average. In 2008, 1,230 new homes were constructed in Fresno, down from 2,016 the previous year.

The three big industries for women in Fresno are health care, educational services, and social assistance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 22 minutes. More than 19.0% of Fresno residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fresno is 14.8%, which is greater than California's average of 12.3%.

The percentage of Fresno residents that are affiliated with a religious congregation, 47.5%, is less than the national average but more than the state average. Pearlygrove Baptist Church, Peace Lutheran Church and Golden Harvest Church of God in Christ are all churches located in Fresno. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Fresno is home to the Cribari Winery and the Aspen Hall as well as Beiden Field and Woodward Park. Shopping malls in the area include Figarden Shopping Center, First And Shaw Shopping Center and Fresno Fashion Fair Shopping Center. Visitors to Fresno can choose from Bedding & Fine Furniture, Best Budget Inn and Best Value Water Tree Inn for temporary stays in the area.