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Career and Education Opportunities for Public Relations Specialists in Fresno, California

There are many career and education opportunities for public relations specialists in the Fresno, California area. There are currently 26,000 working public relations specialists in California; this should grow 19% to about 30,800 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $28 per hour or $58,700 per year on average in California and about $24 per hour or $51,280 yearly on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: consumer advocate, public relations officer, and press agent.

There are two schools within twenty-five miles of Fresno where you can study to be a public relations specialist, among twenty-four schools of higher education total in the Fresno area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Fresno include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

California State University-Fresno - Fresno, CA

California State University-Fresno, 5241 N Maple Ave, Fresno, CA 93740. California State University-Fresno is a large university located in Fresno, California. It is a public school with primarily 4-year or above programs. It has 22,613 students and an admission rate of 69%. California State University-Fresno has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 151 and five students respectively in 2008.

Fresno Pacific University - Fresno, CA

Fresno Pacific University, 1717 S Chestnut Ave, Fresno, CA 93702-4709. Fresno Pacific University is a small university located in Fresno, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,375 students and an admission rate of 76%. Fresno Pacific University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Fresno, California

Fresno, California
Fresno, California photo by Cadking3

Fresno is situated in Fresno County, California. It has a population of over 476,050, which has grown by 11.3% over the last ten years. The cost of living index in Fresno, 94, is below the national average. New single-family homes in Fresno are valued at $156,200 on average, which is far less than the state average. In 2008, 1,230 new homes were constructed in Fresno, down from 2,016 the previous year.

The three big industries for women in Fresno are health care, educational services, and social assistance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 22 minutes. More than 19.0% of Fresno residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fresno is 14.8%, which is greater than California's average of 12.3%.

The percentage of Fresno residents that are affiliated with a religious congregation, 47.5%, is less than the national average but more than the state average. Pearlygrove Baptist Church, Peace Lutheran Church and Golden Harvest Church of God in Christ are all churches located in Fresno. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Fresno is home to the Cribari Winery and the Aspen Hall as well as Beiden Field and Woodward Park. Shopping malls in the area include Figarden Shopping Center, First And Shaw Shopping Center and Fresno Fashion Fair Shopping Center. Visitors to Fresno can choose from Bedding & Fine Furniture, Best Budget Inn and Best Value Water Tree Inn for temporary stays in the area.