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Career and Education Opportunities for Market Research Analysts in Fairfield, California

Many educational and employment opportunities exist for market research analysts in the Fairfield, California area. There are currently 30,200 working market research analysts in California; this should grow by 21% to 36,500 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $31 per hour or $66,400 annually on average in California and about $29 per hour or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in California and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: technical marketing consultant, marketing associate, and internet researcher.

The Fairfield area is home to sixteen schools of higher education, including two within twenty-five miles of Fairfield where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Fairfield include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Contra Costa College - San Pablo, CA

Contra Costa College, 2600 Mission Bell Dr, San Pablo, CA 94806-3195. Contra Costa College is a medium sized college located in San Pablo, California. It is a public school with primarily 2-year programs and has 7,147 students. Contra Costa College has an associate's degree program in Economics which graduated six students in 2008.

University of California-Davis - Davis, CA

University of California-Davis, One Shields Avenue, Davis, CA 95616-8678. University of California-Davis is a large university located in Davis, California. It is a public school with primarily 4-year or above programs. It has 30,270 students and an admission rate of 59%. University of California-Davis has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated fifty-four, sixteen, and twelve students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Fairfield, California

Fairfield, California
Fairfield, California photo by Ryanloney

Fairfield is located in Solano County, California. It has a population of over 103,683, which has grown by 7.8% over the last ten years. The cost of living index in Fairfield, 143, is far greater than the national average. New single-family homes in Fairfield are valued at $197,000 on average, which is far less than the state average. In 2008, thirty-four new homes were constructed in Fairfield, down from one hundred eighty the previous year.

The top three industries for women in Fairfield are health care, educational services, and public administration. For men, it is construction, public administration, and health care. The average travel time to work is about 30 minutes. More than 20.4% of Fairfield residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.1%, is lower than the state average.

The unemployment rate in Fairfield is 13.1%, which is greater than California's average of 12.3%.

The percentage of Fairfield residents that are affiliated with a religious congregation, 37.4%, is less than both the national and state average. The largest religious groups are the Catholic Church, the American Baptist Churches in the USA and the Southern Baptist Convention.

Fairfield is home to the Fairfield City Hall and the Dickson Hill Water Treatment Plant as well as Tabor Park and Sunrise Park. Shopping malls in the area include Geri Towne Shopping Center, Mission Village Shopping Center and Solano Mall Shopping Center.