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Career and Education Opportunities for Advertising Managers in El Monte, California

If you want to be an advertising manager, the El Monte, California area offers many opportunities both for education and employment. There are currently 6,300 jobs for advertising managers in California and this is projected to grow by 8% to about 6,800 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $39 hourly or $82,510 per year on average in California. Nationally they average about $38 hourly or $80,220 per year. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in California earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: advertising sales representative, advertising account executive, and account executive.

The El Monte area is home to 210 schools of higher education, including eleven within twenty-five miles of El Monte where you can get a degree as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in El Monte include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.

Woodbury University - Burbank, CA

Woodbury University, 7500 Glenoaks Blvd, Burbank, CA 91510-7846. Woodbury University is a small university located in Burbank, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,541 students and an admission rate of 39%. Woodbury University has a bachelor's degree program in Marketing/Marketing Management.

East San Gabriel Valley Regional Occupational Program - West Covina, CA

East San Gabriel Valley Regional Occupational Program, 1501 W Del Norte St., West Covina, CA 91790. East San Gabriel Valley Regional Occupational Program is a small school located in West Covina, California. It is a public school with primarily 2-year programs and has 670 students. East San Gabriel Valley Regional Occupational Program has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated nine and twenty-one students respectively in 2008.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated two and twenty-three students respectively in 2008.

Los Angeles City College - Los Angeles, CA

Los Angeles City College, 855 N Vermont Ave, Los Angeles, CA 90029. Los Angeles City College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 17,310 students. Los Angeles City College has an associate's degree program in Advertising.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Advertising, bachelor's degree which graduated 4 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: El Monte, California

El Monte, California
El Monte, California photo by Bobak

El Monte is located in Los Angeles County, California. It has a population of over 121,791, which has grown by 5.0% over the last ten years. The cost of living index in El Monte, 150, is far greater than the national average. New single-family homes in El Monte are valued at $172,500 on average, which is far less than the state average. In 2008, thirty-three new homes were built in El Monte, down from ninety-nine the previous year.

The three big industries for women in El Monte are apparel, health care, and educational services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average travel time to work is about 27 minutes. More than 7.1% of El Monte residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 2.0%, is lower than the state average.

The unemployment rate in El Monte is 15.5%, which is greater than California's average of 12.3%.

The percentage of El Monte residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Trinity Reformed Church, Immanuel Episcopal Church and El Monte Spanish Seventh Day Adventist Church are some of the churches located in El Monte. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

El Monte is home to the El Monte Branch County of Los Angeles Public Library and the Norwood Branch County of Los Angeles Public Library as well as Arceo Park and Pioneer Park. Shopping centers in the area include Five Points Plaza Shopping Center and El Monte Shopping Center.