Career and Education Opportunities for Art Directors in Corona, California
Many educational and employment opportunities exist for art directors in the Corona, California area. There are currently 16,000 jobs for art directors in California and this is projected to grow 14% to about 18,300 jobs by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn about $43 hourly or $90,330 per year on average in California and about $37 hourly or $76,980 annually on average nationally. Art directors earn more than people working in the category of Art and Design generally in California and more than people in the Art and Design category nationally. People working as art directors can fill a number of jobs, such as: artistic director, arts administrator, and arts manager.
The Corona area is home to twenty-three schools of higher education, including three within twenty-five miles of Corona where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years studying to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Corona include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Graphic Design which graduated two students in 2008.
Riverside Community College - Riverside, CA
Riverside Community College, 4800 Magnolia Ave, Riverside, CA 92506. Riverside Community College is a large college located in Riverside, California. It is a public school with primarily 2-year programs and has 34,058 students. Riverside Community College has a less than one year and a two to four year program in Graphic Design which graduated twenty-five and zero students respectively in 2008.
San Bernardino Valley College - San Bernardino, CA
San Bernardino Valley College, 701 South Mount Vernon Avenue, San Bernardino, CA 92410-2798. San Bernardino Valley College is a large college located in San Bernardino, California. It is a public school with primarily 2-year programs and has 13,317 students. San Bernardino Valley College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated three, two, and zero students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Corona, California
Corona is situated in Riverside County, California. It has a population of over 149,923, which has grown by 20.0% in the past ten years. The cost of living index in Corona, 124, is far greater than the national average. New single-family homes in Corona are valued at $267,700 on average, which is well below the state average. In 2008, seven new homes were built in Corona, down from seventy-six the previous year.
The three big industries for women in Corona are health care, educational services, and finance and insurance. For men, it is construction, public administration, and professional, scientific, and technical services. The average travel time to work is about 35 minutes. More than 22.0% of Corona residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Corona is 11.2%, which is less than California's average of 12.3%.
The percentage of Corona residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. Peace Lutheran Church, Corona Evangelical Free Church and Corona Heights Baptist Church are among the churches located in Corona. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Corona is home to the Cresta Verde Golf Club and the Corona Regional Medical Center as well as Husteo Park and Mountain Gate Community Park. Shopping malls in the area include Village Grove Plaza Shopping Center, Butterfield Stage Square Shopping Center and The Plaza on Sixth Street Shopping Center. Visitors to Corona can choose from Best Western Kings Inn and Arizona Motel for temporary stays in the area.