Career and Education Opportunities for Advertising Agents in Chula Vista, California
Many educational and employment opportunities exist for advertising agents in the Chula Vista, California area. Currently, 21,000 people work as advertising agents in California. This is expected to grow by 21% to about 25,300 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $22 hourly or $46,620 annually on average in California and about $20 per hour or $43,480 per year on average nationally. Earnings for advertising agents are better than earnings in the general category of Sales and Clerical in California and better than general Sales and Clerical category earnings nationally.
There are two schools within twenty-five miles of Chula Vista where you can study to be an advertising agent, among sixty schools of higher education total in the Chula Vista area. Given that the most common education level for advertising agents is a Bachelor's degree, it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Chula Vista include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of California-San Diego - San Diego, CA
The Art Institute of California-San Diego, 7650 Mission Valley Road, San Diego, CA 92108-4423. The Art Institute of California-San Diego is a small school located in San Diego, California. It is a private for-profit school with primarily 4-year or above programs. It has 2,092 students and an admission rate of 41%. The Art Institute of California-San Diego has an associate's degree and a bachelor's degree program in Advertising which graduated seven and thirty-nine students respectively in 2008.
Palomar College - San Marcos, CA
Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has one to two year, associate's degree, and two to four year programs in Advertising which graduated two, three, and zero students respectively in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Chula Vista, California
Chula Vista is located in San Diego County, California. It has a population of over 219,318, which has grown by 26.4% in the past ten years. The cost of living index in Chula Vista, 134, is far greater than the national average. New single-family homes in Chula Vista are valued at $226,700 on average, which is far less than the state average. In 2008, one hundred eleven new homes were built in Chula Vista, down from three hundred twelve the previous year.
The three big industries for women in Chula Vista are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average commute to work is about 27 minutes. More than 22.2% of Chula Vista residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.2%, is lower than the state average.
The unemployment rate in Chula Vista is 12.3%, which is the same as California's average of 12.3%.
The percentage of Chula Vista residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Seventh Day Adventist Church, First Christian Church and First Church of Christ are some of the churches located in Chula Vista. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Chula Vista is home to the Fenton Ranch and the Chula Vista Municipal Golf Course as well as Los Ninos Park and Library Park. Shopping centers in the area include Florence Shopping Center, Rio Sweetwater Plaza Shopping Center and Genesis Square Shopping Center. Visitors to Chula Vista can choose from Best Western Chula Vista Inn, Bay Cities Motel and Big 7 Motel for temporary stays in the area.