Marketing and Advertising: Career and Education Opportunities in Chula Vista, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Chula Vista is located in San Diego County, California. It has a population of over 219,318, which has grown by 26.4% in the past ten years. The cost of living index in Chula Vista, 134, is far greater than the national average. New single-family homes in Chula Vista are valued at $226,700 on average, which is far less than the state average. In 2008, one hundred eleven new homes were built in Chula Vista, down from three hundred twelve the previous year.
The three big industries for women in Chula Vista are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average commute to work is about 27 minutes. More than 22.2% of Chula Vista residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.2%, is lower than the state average.
The unemployment rate in Chula Vista is 12.3%, which is the same as California's average of 12.3%.
The percentage of Chula Vista residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Seventh Day Adventist Church, First Christian Church and First Church of Christ are some of the churches located in Chula Vista. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Chula Vista is home to the Fenton Ranch and the Chula Vista Municipal Golf Course as well as Los Ninos Park and Library Park. Shopping centers in the area include Florence Shopping Center, Rio Sweetwater Plaza Shopping Center and Genesis Square Shopping Center. Visitors to Chula Vista can choose from Best Western Chula Vista Inn, Bay Cities Motel and Big 7 Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.