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Career and Education Opportunities for Public Relations Specialists in Chula Vista, California

Public relations specialists can find both educational opportunities and jobs in the Chula Vista, California area. About 26,000 people are currently employed as public relations specialists in California. By 2016, this is expected to grow 19% to 30,800 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $28 hourly or $58,700 annually on average in California. Nationally, their income is about $24 hourly or $51,280 yearly. Public relations specialists work in a variety of jobs, including: communications manager, publicity expert, and publicity consultant.

There are sixty schools of higher education in the Chula Vista area, including eight within twenty-five miles of Chula Vista where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Chula Vista include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Alliant International University - San Diego, CA

Alliant International University, 10455 Pomerado Road, San Diego, CA 92131-1799. Alliant International University is a small university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs and has 4,097 students. Alliant International University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

San Diego State University - San Diego, CA

San Diego State University, 5500 Campanile Dr, San Diego, CA 92182. San Diego State University is a large university located in San Diego, California. It is a public school with primarily 4-year or above programs. It has 34,889 students and an admission rate of 44%. San Diego State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and thirty-five students respectively in 2008.

Palomar College - San Marcos, CA

Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has a two to four year program in Public Relations/Image Management.

San Diego Christian College - El Cajon, CA

San Diego Christian College, 2100 Greenfield Dr, El Cajon, CA 92019-1157. San Diego Christian College is a small college located in El Cajon, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 407 students and an admission rate of 55%. San Diego Christian College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

California State University-San Marcos - San Marcos, CA

California State University-San Marcos, 333 S Twin Oaks Valley Rd, San Marcos, CA 92096-0001. California State University-San Marcos is a medium sized university located in San Marcos, California. It is a public school with primarily 4-year or above programs. It has 9,165 students and an admission rate of 72%. California State University-San Marcos has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 184 students in 2008.

University of California-San Diego - La Jolla, CA

University of California-San Diego, 9500 Gilman Dr, La Jolla, CA 92093. University of California-San Diego is a large university located in La Jolla, California. It is a public school with primarily 4-year or above programs. It has 27,469 students and an admission rate of 42%. University of California-San Diego has bachelor's degree, master's degree, post-master's certificate, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eight, five, six, and three students respectively in 2008.

University of San Diego - San Diego, CA

University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492. University of San Diego is a medium sized university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,832 students and an admission rate of 52%. University of San Diego has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Point Loma Nazarene University - San Diego, CA

Point Loma Nazarene University, 3900 Lomaland Dr, San Diego, CA 92106-2899. Point Loma Nazarene University is a small university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,681 students and an admission rate of 78%. Point Loma Nazarene University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Chula Vista, California

Chula Vista, California
Chula Vista, California photo by FlickreviewR

Chula Vista is located in San Diego County, California. It has a population of over 219,318, which has grown by 26.4% in the past ten years. The cost of living index in Chula Vista, 134, is far greater than the national average. New single-family homes in Chula Vista are valued at $226,700 on average, which is far less than the state average. In 2008, one hundred eleven new homes were built in Chula Vista, down from three hundred twelve the previous year.

The three big industries for women in Chula Vista are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average commute to work is about 27 minutes. More than 22.2% of Chula Vista residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.2%, is lower than the state average.

The unemployment rate in Chula Vista is 12.3%, which is the same as California's average of 12.3%.

The percentage of Chula Vista residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Seventh Day Adventist Church, First Christian Church and First Church of Christ are some of the churches located in Chula Vista. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Chula Vista is home to the Fenton Ranch and the Chula Vista Municipal Golf Course as well as Los Ninos Park and Library Park. Shopping centers in the area include Florence Shopping Center, Rio Sweetwater Plaza Shopping Center and Genesis Square Shopping Center. Visitors to Chula Vista can choose from Best Western Chula Vista Inn, Bay Cities Motel and Big 7 Motel for temporary stays in the area.