Career and Education Opportunities for Telemarketers in Bakersfield, California
Telemarketers can find many career and educational opportunities in the Bakersfield, California area. Currently, 34,000 people work as telemarketers in California. This is expected to shrink by 11% to about 30,200 people by 2016. This is better than the nation as a whole, where employment opportunities for telemarketers are expected to shrink by about 11.1%. Telemarketers generally solicit orders for goods or services over the telephone.
Income for telemarketers is about $12 hourly or $25,850 yearly on average in California. Nationally, their income is about $10 per hour or $21,960 yearly. Earnings for telemarketers are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.
There are eight schools of higher education in the Bakersfield area, including one within twenty-five miles of Bakersfield where you can get a degree to start your career as a telemarketer. Telemarketers usually hold a high school diploma or GED, so you can expect to spend only a short time studying to be a telemarketer if you already have a high school diploma.
CAREER DESCRIPTION: Telemarketer
In general, telemarketers solicit orders for goods or services over the telephone.
Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.
Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.
Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.
Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.
Similar jobs with educational opportunities in Bakersfield include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Telemarketer Training
Bakersfield College - Bakersfield, CA
Bakersfield College, 1801 Panorama Dr, Bakersfield, CA 93305-1299. Bakersfield College is a large college located in Bakersfield, California. It is a public school with primarily 2-year programs and has 18,028 students. Bakersfield College has an associate's degree and a two to four year program in Sales, Distribution, and Marketing Operations which graduated one and zero students respectively in 2008.
National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.
For more information, see the National Retail Federation Foundation website.
LOCATION INFORMATION: Bakersfield, California
Bakersfield is situated in Kern County, California. It has a population of over 321,078, which has grown by 30.0% in the past ten years. The cost of living index in Bakersfield, 90, is well below the national average. New single-family homes in Bakersfield are valued at $191,500 on average, which is far less than the state average. In 2008, 1,038 new homes were built in Bakersfield, down from 1,820 the previous year.
The three most popular industries for women in Bakersfield are educational services, health care, and accommodation and food services. For men, it is construction, public administration, and educational services. The average travel time to work is about 22 minutes. More than 19.3% of Bakersfield residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.4%, is lower than the state average.
The unemployment rate in Bakersfield is 10.1%, which is less than California's average of 12.3%.
The percentage of Bakersfield residents that are affiliated with a religious congregation, 43.6%, is less than both the national and state average. Cornerstone Community Church, Coronado Gardens Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in Bakersfield. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Bakersfield is home to the Mesa Marin Raceway and the Avenue Oaks Country Club as well as Beale Park and Kern County Fairgrounds. Shopping centers in the area include Sagebrush Shopping Center, White Lane Plaza Shopping Center and Benton Park Shopping Center. Visitors to Bakersfield can choose from Best Western Heritage Inn, Best Western Hill House and America's Best Inn Bakersfield for temporary stays in the area.