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Career and Education Opportunities for Retail Sales Managers in Bakersfield, California

For those living in the Bakersfield, California area, there are many career and education opportunities for retail sales managers. There are currently 188,900 jobs for retail sales managers in California and this is projected to grow 12% to 210,600 jobs by 2016. This is better than the nation as a whole, where employment opportunities for retail sales managers are expected to grow by about 5.2%. Retail sales managers generally directly supervise sales workers in a retail establishment or department.

Retail sales managers earn about $17 hourly or $36,860 per year on average in California and about $16 hourly or $35,310 per year on average nationally. Earnings for retail sales managers are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.

The Bakersfield area is home to eight schools of higher education, including one within twenty-five miles of Bakersfield where you can get a degree as a retail sales manager. Retail sales managers usually hold a high school diploma or GED, so it will take only a short time to learn to be a retail sales manager if you already have a high school diploma.

CAREER DESCRIPTION: Retail Sales Manager

Retail Sales Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, retail sales managers directly supervise sales workers in a retail establishment or department. They also duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.

Retail sales managers assign employees to specific duties. They also examine product to insure that it is correctly priced and displayed and that it functions as advertised. Equally important, retail sales managers have to furnish customer service by greeting and assisting clients, and responding to customer inquiries and complaints. They are often called upon to direct and supervise employees working on sales, inventory-taking, reconciling cash receipts, or in performing services for clients. They are expected to instruct staff on how to handle difficult and complicated sales. Finally, retail sales managers monitor sales efforts to insure that clients receive satisfactory service and quality goods.

Every day, retail sales managers are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for retail sales managers to formulate and make ready work schedules and keep records of employees' work schedules and time cards. They are often called upon to establish and implement policies, goals and processes for their department. They also inventory stock and reorder when inventory drops to a specified level. They are sometimes expected to hire and evaluate personnel in sales or marketing establishments, promoting or firing staff when appropriate. Somewhat less frequently, retail sales managers are also expected to direct and supervise employees working on sales, inventory-taking, reconciling cash receipts, or in performing services for clients.

Retail sales managers sometimes are asked to examine products purchased for resale or received for storage to gauge the state of each product or item. and enforce safety and security rules. And finally, they sometimes have to establish credit policies and operating procedures.

Like many other jobs, retail sales managers must have strong self control in the face of challenging situations and be reliable.

Similar jobs with educational opportunities in Bakersfield include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Retail Sales Manager Training

Bakersfield College - Bakersfield, CA

Bakersfield College, 1801 Panorama Dr, Bakersfield, CA 93305-1299. Bakersfield College is a large college located in Bakersfield, California. It is a public school with primarily 2-year programs and has 18,028 students. Bakersfield College has 2 areas of study related to Retail Sales Manager. They are:

  • Retailing and Retail Operations, two to four year.
  • Business, Management, Marketing, & Related Support Services, Other Specialties, less than one year which graduated 2 students in 2008.


Certified Collegiate Retailer: Every journey has a destination-make yours the Certified Collegiate Retailer (CCR) designation.

For more information, see the National Association of College Bookstores website.

Certified Professional SalesPerson: Whether you're an experienced sales professional looking to take your career to the next level, or new to sales and looking to accelerate your learning curve and income, becoming a NASP Certified Professional SalesPerson (CPSP) will help you get there.

For more information, see the National Association of Sales Professionals website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LOCATION INFORMATION: Bakersfield, California

Bakersfield, California
Bakersfield, California photo by Bobak

Bakersfield is situated in Kern County, California. It has a population of over 321,078, which has grown by 30.0% in the past ten years. The cost of living index in Bakersfield, 90, is well below the national average. New single-family homes in Bakersfield are valued at $191,500 on average, which is far less than the state average. In 2008, 1,038 new homes were built in Bakersfield, down from 1,820 the previous year.

The three most popular industries for women in Bakersfield are educational services, health care, and accommodation and food services. For men, it is construction, public administration, and educational services. The average travel time to work is about 22 minutes. More than 19.3% of Bakersfield residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.4%, is lower than the state average.

The unemployment rate in Bakersfield is 10.1%, which is less than California's average of 12.3%.

The percentage of Bakersfield residents that are affiliated with a religious congregation, 43.6%, is less than both the national and state average. Cornerstone Community Church, Coronado Gardens Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in Bakersfield. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Bakersfield is home to the Mesa Marin Raceway and the Avenue Oaks Country Club as well as Beale Park and Kern County Fairgrounds. Shopping centers in the area include Sagebrush Shopping Center, White Lane Plaza Shopping Center and Benton Park Shopping Center. Visitors to Bakersfield can choose from Best Western Heritage Inn, Best Western Hill House and America's Best Inn Bakersfield for temporary stays in the area.