Career and Education Opportunities for Copy Writers in Bakersfield, California
Bakersfield, California provides a wide variety of opportunities, both career and educational, for copy writers. About 17,800 people are currently employed as copy writers in California. By 2016, this is expected to grow by 19% to about 21,100 people employed. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn approximately $32 per hour or $67,540 annually on average in California. Nationally they average about $25 hourly or $53,070 per year. Earnings for copy writers are better than earnings in the general category of Writing and Editing in California and not quite as good as general Writing and Editing category earnings nationally. Copy writers work in a variety of jobs, including: web content writer, creative services manager, and ad copy writer.
There are three schools within twenty-five miles of Bakersfield where you can study to be a copy writer, among eight schools of higher education total in the Bakersfield area. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Bakersfield include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Taft College - Taft, CA
Taft College, 29 Emmons Park Drive, Taft, CA 93268. Taft College is a medium sized college located in Taft, California. It is a public school with primarily 2-year programs and has 9,463 students. Taft College has an associate's degree program in Journalism.
Bakersfield College - Bakersfield, CA
Bakersfield College, 1801 Panorama Dr, Bakersfield, CA 93305-1299. Bakersfield College is a large college located in Bakersfield, California. It is a public school with primarily 2-year programs and has 18,028 students. Bakersfield College has 2 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, less than one year which graduated 128 students in 2008.
- Journalism, associate's degree and two to four year which graduated two and zero students respectively in 2008.
California State University-Bakersfield - Bakersfield, CA
California State University-Bakersfield, 9001 Stockdale Hwy, Bakersfield, CA 93311-1099. California State University-Bakersfield is a medium sized university located in Bakersfield, California. It is a public school with primarily 4-year or above programs. It has 7,709 students and an admission rate of 48%. California State University-Bakersfield has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Bakersfield, California
Bakersfield is situated in Kern County, California. It has a population of over 321,078, which has grown by 30.0% in the past ten years. The cost of living index in Bakersfield, 90, is well below the national average. New single-family homes in Bakersfield are valued at $191,500 on average, which is far less than the state average. In 2008, 1,038 new homes were built in Bakersfield, down from 1,820 the previous year.
The three most popular industries for women in Bakersfield are educational services, health care, and accommodation and food services. For men, it is construction, public administration, and educational services. The average travel time to work is about 22 minutes. More than 19.3% of Bakersfield residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.4%, is lower than the state average.
The unemployment rate in Bakersfield is 10.1%, which is less than California's average of 12.3%.
The percentage of Bakersfield residents that are affiliated with a religious congregation, 43.6%, is less than both the national and state average. Cornerstone Community Church, Coronado Gardens Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in Bakersfield. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Bakersfield is home to the Mesa Marin Raceway and the Avenue Oaks Country Club as well as Beale Park and Kern County Fairgrounds. Shopping centers in the area include Sagebrush Shopping Center, White Lane Plaza Shopping Center and Benton Park Shopping Center. Visitors to Bakersfield can choose from Best Western Heritage Inn, Best Western Hill House and America's Best Inn Bakersfield for temporary stays in the area.