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Career and Education Opportunities for Art Directors in Bakersfield, California

There is a wide variety of career and education opportunities for art directors in the Bakersfield, California area. There are currently 16,000 jobs for art directors in California and this is projected to grow 14% to about 18,300 jobs by 2016. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors earn approximately $43 hourly or $90,330 per year on average in California. Nationally they average about $37 hourly or $76,980 per year. Compared with people working in the overall category of Art and Design, people working as art directors in California earn more. They earn more than people working in the overall category of Art and Design nationally. Jobs in this field include: artistic director, creative services manager, and product designer.

There are two schools within twenty-five miles of Bakersfield where you can study to be an art director, among eight schools of higher education total in the Bakersfield area. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years studying to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Bakersfield include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Taft College - Taft, CA

Taft College, 29 Emmons Park Drive, Taft, CA 93268. Taft College is a medium sized college located in Taft, California. It is a public school with primarily 2-year programs and has 9,463 students. Taft College has a two to four year program in Graphic Design.

Bakersfield College - Bakersfield, CA

Bakersfield College, 1801 Panorama Dr, Bakersfield, CA 93305-1299. Bakersfield College is a large college located in Bakersfield, California. It is a public school with primarily 2-year programs and has 18,028 students. Bakersfield College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated five, ten, and zero students respectively in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Bakersfield, California

Bakersfield, California
Bakersfield, California photo by Bobak

Bakersfield is situated in Kern County, California. It has a population of over 321,078, which has grown by 30.0% in the past ten years. The cost of living index in Bakersfield, 90, is well below the national average. New single-family homes in Bakersfield are valued at $191,500 on average, which is far less than the state average. In 2008, 1,038 new homes were built in Bakersfield, down from 1,820 the previous year.

The three most popular industries for women in Bakersfield are educational services, health care, and accommodation and food services. For men, it is construction, public administration, and educational services. The average travel time to work is about 22 minutes. More than 19.3% of Bakersfield residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.4%, is lower than the state average.

The unemployment rate in Bakersfield is 10.1%, which is less than California's average of 12.3%.

The percentage of Bakersfield residents that are affiliated with a religious congregation, 43.6%, is less than both the national and state average. Cornerstone Community Church, Coronado Gardens Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in Bakersfield. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Bakersfield is home to the Mesa Marin Raceway and the Avenue Oaks Country Club as well as Beale Park and Kern County Fairgrounds. Shopping centers in the area include Sagebrush Shopping Center, White Lane Plaza Shopping Center and Benton Park Shopping Center. Visitors to Bakersfield can choose from Best Western Heritage Inn, Best Western Hill House and America's Best Inn Bakersfield for temporary stays in the area.